Plan your curriculum
You start with your passion and knowledge. Then choose a
promising topic with the help of our marketplace Insights tool. What way that
you want to teach. What you bring to it.
All is up to you.
How we help you?
We offer plenty of resources on how to create your first
course. And, our instructor dashboard and curriculum pages help keep you
organized.
Record your video
Use basic tools like a Smartphone or a DSLR camera. Add a
good microphone and you’re ready to start.
If you don’t like being on camera, just capture your screen.
Either way, we recommend two hours or more of video for a paid course.
How we help you?
Our support team is available to help you throughout the
process and provide feedback on test videos.
Interactive live sessions
Iqrasity virtual classroom (IVC) is a comprehensive Interactive
live session’s platform. A session in
which the performances are broadcast or recorded in real time. While activities
that forgo one-way communication, or individual learning in favor of getting
students involved and engaged with the lessons or learning material. IVC helps
to build community, establish instructor presence, and even help familiarize
students with conferencing software they might use in their future academic or
professional lives.
How we help you?
Our support team is available to help you throughout the
process and provide feedback on all interactive live sessions.
Publish your course
Gather your first ratings and reviews by promoting your
course through social media and your professional networks. Your course will be
discoverable in our marketplace where you earn revenue from each paid
enrollment.
How we help you?
Our custom coupon tool lets you offer enrollment incentives
while our global promotions drive traffic to courses. There’s even more
opportunity for courses chosen for iqrasity Business.
Why teach online with iqrasity?
If you’re driven to share your knowledge and empower
learners to achieve their goals, then teaching is the perfect opportunity for
you. While all teaching lets you share your experience, online teaching gives
you the flexibility to do so at a global scale and at your own convenience.
Don’t worry if you’ve never taught before or if you’ve never
created an online course. Sign up to become an instructor to join our iqrasity
instructor community and gain access to resources that will guide you through
the process to create a course.
Benefits of teaching on iqrasity
Gain access to learners around the world
As a iqrasity instructor you can benefit from our global
learner base. Our marketing programs and promotional tools can help you expand your
reach. Even before you publish your course, our tools (like Marketplace
Insights) help you identify topics that are in-demand and guide you to create
engaging online courses for your intended learners — those individuals whom you
think will benefit most from what you have to teach.
Own your content
You are welcome to share your knowledge on any topic with
the exception of those noted on our list of restricted topics. With the iqrasity
marketplace, you create and own your content, which means you can host the same
content elsewhere, and you may also upload any courses or content that you’ve
already created.
Teach your way
Teaching online gives you an opportunity to potentially
reach learners from around the world from the comfort of your home. Teaching
with us allows for the flexibility to teach from anywhere, anytime.
Expand your earning potential
Teaching with iqrasity gives you additional earning
potential. Some instructors have been able to leave their jobs to teach full
time with iqrasity. It’s free to create and publish a course with us, and you
earn revenue share for every paid enrollment.
As a iqrasity instructor, you have the flexibility to offer
your course for free (if it’s under 2 hours) or for a price you set — and you
have the option to promote your course with our promotional pricing. Learn more
about our instructor revenue sharing and how to maximize your earnings.
Be a part of a thriving community
As a iqrasity instructor, you join a thriving community of
thousands of instructors from all over the world that offer support, guidance,
and tips to help you succeed. Plus, gain access to our support team and helpful
resources created by learning experts to help you get started on your journey
to become an online instructor.
How to become an instructor on iqrasity
Getting started: An overview for creating a course on iqrasity
Whether you need help creating your first iqrasity course or
you already have existing video content, we’ve got you covered. The first step
is to sign up to become an instructor.
We’re here to help you share your knowledge and give you the
potential to reach millions of learners across the globe. Together, we’ll
continue our mission of improving lives through learning.
Here’s an overview of the 4 steps involved in creating a
course, paving the way for you to become an instructor on iqrasity.
Plan your course
- Planning your course
content is important before you start recording. That way, you’ll have the
right context for what you’re going to teach and the audience you’re creating
your course for.
- Choose your topic. You can
teach anything, except for what’s on our restricted topic list. Use our
Marketplace Insights tool to help you refine your topic based on learner demand
and can also help guide you to find similar course topics that might be
relevant for your intended learners.
- Identify your intended
learners. It’s important to identify the specific audience that you want to
take your course. This will help you focus your course content to be relevant
to these students and what they will learn and be able to achieve by the end of
the course.
- Create your learning
objectives and course outline. Defining your course learning objectives is
critical to creating a well-structured course that is relevant and organized to
provide a strong online learning experience for your learners.
- Create and practice your
script. Learners love passionate and interesting instructors who keep them
engaged. So you’ll create and practice your script to be prepared to keep your
energy levels up.
Produce your course
Once your course is planned, it’s time to bring it to life.
Check out our detailed articles explaining our recommended best practices for
recording a course.
Select your equipment and set up your recording space. Don’t
worry if it’s your first time using audio/video equipment. We’ll help you set
up your recording space to optimize your students’ learning experience. Learn
how to set up your audio/video equipment and check a list of recommended audio
and video equipment.
- Submit a Test Video. This is a free service provided to you
to get your production basics right before you get started on recording. This
is to ensure your recording quality meets our standards. Learn more about
creating and submitting a Test Video for personalized feedback.
- Hit record. Once you receive your Test Video feedback and
have recording quality that’s sufficient for our marketplace, it’s time to
start recording your course. Your script is complete and you’ve read it
through, now block some time on your calendar to record your lectures.
Polish your course
Once your course is recorded, it’s time to edit and add the
finishing touches to your course before publishing it.
Upload completed course videos. You’ll upload your final
course videos along with any learning materials.
You’ll complete tasks like refining your course summary,
creating your course image, completing your instructor bio, setting your course
price and checking your course before submitting for one last review.
Publish your course
Submit your course for review to ensure it meets our quality
review process and doesn’t violate any of our policies. This review helps us
ensure courses on our platform provide a high-quality learning experience for
our learners. All courses must be reviewed before they are published on our
platform.
Update and publish your course. The iqrasity Review Team
will evaluate your final course and provide feedback, if necessary. If you have
feedback, make the appropriate edits and resubmit your course. Once it’s
approved, your course will publish to our platform and you’ll be an official iqrasity
instructor!
Resources for your instructor journey
How to create an online course on iqrasity
We’re here to guide you on your journey by sharing resources
to create an engaging online course. Teaching online is an amazing opportunity
to reach learners at a scale that’s unimaginable to do in person, but it
requires a commitment of your time and energy.
Successful instructors are passionate about their subject
matter and excited to share it with their learners. They create engaging
courses and impactful learning experiences. We’re here to help you do just
that.
Teaching Center
Learn more about being an instructor on iqrasity — from
course creation to marketing your course. See our best practices (recommended
by learning designers) to guide you on your journey. Get started with our recommended
course creation process.
Instructor Community
Connect with other instructors who are changing lives
through learning. Have a question? Want to share your progress? Head over to
the community and catch up on the discussions.
Official Iqrasity Course: How to Create an Online
Course
Enroll in our free course about creating an online course.
We’ll guide you through our recommended course creation process and share best
practices to help you get started. In 90 minutes, you’ll understand how to plan,
produce, and publish a well-designed, high-quality course. Plus, we’ll share
valuable resources with you along the way.
Help Center
Have a question about how to use or navigate iqrasity? Need
more information about becoming an instructor? Browse our FAQs or reach out to
our support team. Learn more about our recommended course creation process.
Tools
Marketplace
Insights
Research course topics using marketplace data to help you
understand their demand and competition. This is a great way to help validate
or refine the topic you’re interested in teaching and get insight into what
learners are searching for on the marketplace.
Test Video
Get feedback from Iqrasity video experts on your audio,
video, and delivery. Once your recording space is set up, submit a 2-minute
test video to ensure your recording quality meets our standards.
Instructor
Programs
Instructor
Community Champions
An application-based, exclusive program reserved for the
most active and helpful members in the Instructor Community. Our champions serve as mentors to other
instructors in the community, are active in answering questions and
participating in discussions, and serve as a liaison between the community and iqrasity.
Become active in the community to be considered.
iqrasity for Business
This is a subscription of select iqrasity courses which
organizations purchase to offer for their employees to help upskill their
workforce.
Instructor Partner Program (IPP)
For instructors with at least three (3) courses in the iqrasity
Business collection, this program serves as an opportunity to partner more
closely with iqrasity and other instructors. It also provides instructors with
resources and support to better manage their business operations.
How iqrasity marketing benefits you?
Our team around the world is dedicated to learning more
about our learners so that they can get the right courses in front of the right
learners. We’re constantly innovating and experimenting based on our growing
knowledge of what learners need and which courses are a good fit for them. We
use what we know about a particular learner’s interests and the purchasing
patterns of millions of other learners to create personalized learning
recommendations. We tailor our emails, push notifications, site announcements,
and promotions to what we know about our learners and their purchasing habits.
Here are some of the marketing strategies that we use to reach out to learners.
Seasonal campaigns around the world
We create seasonal campaigns and event sales, like Eid,
Black Friday, Diwali, Boxing Day, New Year’s Day, among so many more, so that
our learners around the world receive timely, relevant marketing campaigns in
their native languages featuring courses that we think will appeal to them.
Advertising on popular sites
We reach potential learners even after they’ve left iqrasity
through our partnerships with sites like Facebook, YouTube, Google, Amazon,
Groupon and more. For example, we might remind a learner about your course on iqrasity
if they have previously viewed; wish listed or previewed your course. We have
teams of experts, who specialize in creating paid advertisements on each
platform so that you don’t have to.
Tapping into our deep knowledge of student interests
Learners receive course recommendations at key moments
during their iqrasity journey, including before and after they’ve bought a
course.
If a learner is totally new to iqrasity, they will see new
courses on their topics of interest. If we don’t have a lot of information on
the user, they will see trending courses or the most purchased courses. Once
they start browsing, they’ll start to get recommendations based on their search
terms, if they preview courses, watch promo videos, or add courses to their
wishlist. Finally, they’ll receive recommendations based on their behavior as
they take and complete a course.
Since we analyze millions of learner purchases and actions,
we can create highly targeted marketing campaigns. These campaigns go out to
learners based on their actions. Learners might receive recommended courses in
emails, on iqrasity, in the iqrasity app, and on other sites across the web.
About iqrasity Business
With iqrasity Business, organizations can solve their
biggest workforce challenges by using iqrasity courses to train their employees.
iqrasity Business offers a subscription package of select iqrasity courses to
customers. These courses are chosen primarily for their relevance to the
business and high course ratings. Instructors included in iqrasity Business
benefit from an additional revenue stream and unique brand visibility in front
of a new business audience.
Getting involved
We use a number of criteria to determine which courses to
add to iqrasity Business collection. We only select from the courses where
instructors have opted into the iqrasity Business program. We choose courses
based on student feedback, which we measure through recent course ratings. We
then select the highest rated courses for the collection. We also consider
factors such as the content’s demand with our customers and our overall
strategy. We’re always working to expand our content collection, and regularly
receive specific content requests from customers. You can explore the topics
we’re looking to fill with your content. Note that for topics ending with
(Int/Adv), we’re looking for intermediate and advanced level courses.
Revenue share for iqrasity Business
iqrasity Business is based on a subscription model so
there’s no associated list price for courses on it and the revenue share works
differently. For any given month, there’s a recurring pool of revenue from our
paying business clients.
About the iqrasity Instructor Partner Program
The iqrasity Instructor Partner Program is an official
program for iqrasity Business instructors to partner more closely with iqrasity
and other participating instructors.
The program provides instructors with resources and support
to better manage their business operations advance their business strategies
and widen their global impact. It’s an opportunity to grow together while
working together for a better iqrasity.
Application Process
Who is eligible for the Instructor Partner Program (IPP)?
In order to qualify for the program, you need:
- High average instructor
rating: Have and maintain an average instructor rating of 4.4 or above* (to
be reviewed every 6 months)
- iqrasity Business impact:
3 or more courses currently included in the iqrasity Business collection*
- Content freshness:
Actively maintain content. This can take the form of updates to existing
courses or launching new courses. It can also mean engaging with your Q&A,
adding coding exercises, adding new videos, etc.
- Policy compliance:
To be in compliance with our legal terms and Trust and Safety policies
How can I apply to the Instructor Partner Program?
Applications are accepted and reviewed annually. Instructors
who believe they qualify for this program are invited to complete the
Instructor Partner Program interest form to be notified when the application
re-opens. Please note that program capacity is limited and not all instructors
who qualify will be admitted.
What is the application review process like?
Our team will review each application based on the
eligibility criteria listed above. Once your application is reviewed, you will
receive an email update on the status of your application.
Can I appeal my application decision or reapply if I was
not accepted into the program?
While there is no formal appeal process, we encourage
instructors to reapply to the program once they believe they meet the
eligibility criteria.
Program Details
Why should I apply for the Instructor Partner Program?
- The IPP offers you improved
instructor services and a behind-the-scenes view of Iqrasity to help you do
what you do even better:
- Receive priority, expert
support from our Instructor Support team to resolve technical issues faster
- Access to exclusive,
interactive conversations with Iqrasity Leadership to learn about corporate
strategy insights and for guidance on growing your business
- Participate in exclusive
product feedback forums and focus groups to improve the current
Instructor-platform usability experience
- Earn priority consideration
for exclusive marketing opportunities
Is the Instructor Partner Program free?
Yes! This program is free and accessible to all instructors
who qualify.
What are the program expectations for participating
instructors?
We ask that you dedicate 1 to 2 hours per month to the
Instructor Partner Program in addition to making routine updates to your
courses. This could include attending backstage or networking events,
participating in product feedback sessions, etc. Of course, we welcome you to
spend more time with IPP!
Who else is in the Instructor Partner Program now? Can I
see a list of instructors who are participating?
We don’t publish a public list of participating instructors
at this time.
What is the iqrasity Instructor Partner badge and who is
eligible to receive one?
The iqrasity Instructor Partner badge, visible on select
instructor profile pages, recognizes instructors who are active participants in
the Instructor Partner Program. To receive an Instructor Partner badge, instructors
must be accepted into the IPP and demonstrate active program engagement over a
given period of time. Specific details on how to earn a badge are provided to
instructors upon acceptance into the program.
My courses haven’t been selected for iqrasity Business.
How can I have my content reviewed so I can qualify for the IPP?
There is no manual way to submit your courses for iqrasity
Business review. Our team performs regular updates to identify courses on iqrasity.org
that meet our baseline criteria and decide if they should be added to the iqrasity
Business collection. Our dynamic duration model is based on: ratings and
reviews to signal quality and relevance, instructor quality based on a
demonstrated record of student satisfaction, and global consumer demand in the
form of learner data and customer requests.
Trust and Safety Compliance
If I’ve had a Trust and Safety violation does that make
me ineligible?
If you have repeated or otherwise egregious violations you
may not be eligible for acceptance into the program. If you are concerned about
your standing with Trust and Safety please connect with our team.
Recommended course creation process
Your guide to create an online course that provides a
rewarding learning experience. The most successful instructors spend time planning their
online course before they record it to ensure their course meets their
students’ expectations and allows them to learn what was stated in the course’s
learning objectives.
We’d like to share with you our recommended course creation
process based on instructional design best practices and principles. The
resources in the Teaching Center will provide you with the structure for
creating a high quality learning experience on Iqrasity. While it’s not required
that you follow this process exactly, we’re sharing it to guide you in creating
your course.
Step 1: Define your course topic and target students
You want to teach a topic that you’re passionate about, that
excites you, and you’re knowledgeable in. As the instructor, it’s important to
establish yourself as the expert, but you also want to teach a course that
students need. Think about who you are teaching for and what those students are
looking to learn. Next, use our Marketplace Insights tool to help you identify,
validate or refine your course topic based on marketplace demand and
competition.
Step 2: Create learning objectives
Based on the target audience you’ve identified, think about
what your target students will learn in your course. Determine your course’s
learning objectives, the knowledge, skills, and attitudes students will have
after taking your course. It will help you focus your course content and ensure
you’re meeting these objectives.
Step 3: Outline course
Your course outline is the foundation of your course. It’s
where you decide how you will structure and visualize your content to help your
target students achieve the learning objectives. Make sure to include practice
activities and assessments like quizzes, exercises, labs, etc,. so students can
apply their learning and test their comprehension.
Step 4: Plan practice activities and assessments
Adding activities and assessments to your course is a great
way to engage students. They can practice what you’re teaching and start to
think about how they’ll apply what they’re learning in their lives. These
exercises help students assess their knowledge and comprehension.
Step 5: Produce content
Once you know how your course will be structured, the next
step is to prepare for filming your lectures. Most instructors find that
scripting each lecture (or writing bullet point notes) helps to reduce filming
time and improves their delivery. This step also includes creating the videos,
articles, resources, exercises, and assessments you’ll share throughout the
course.
Step 6: Publish your course
Upload your course content on Iqrasity and write the course
landing page copy and automatic messages. Every submitted course is reviewed by
our Trust & Safety team to ensure the course meets our requirements before
it’s published on Iqrasity.
Step 7: Market course
Build buzz around your course! Share coupon codes with
friends and colleagues, and get feedback on your course. If you decide to opt
into iqrasity’s marketing programs, you’ll be able to leverage iqrasity’s sitewide
promotions. This allows you to spend more time on your content and less time
marketing your course.
Step 8: Engage with students
Once your course is published, it’s time to engage with your
students. Respond to Q&A, student reviews, and provide feedback on student
assignments.
Step 9: Iterate on content
It’s important to keep your course content fresh and up to
date. Update your course when it’s impacted by industry/technology changes, you
receive feedback from students, or you have new valuable content to share.
Choose your course topic
To increase your chances of being successful on Iqrasity, you
want to spend some time really thinking through your course topic. Start with a
topic that you’re knowledgeable in and passionate about. Then, think about the
audience you will be teaching and what they are interested in learning. Next,
use tools specific to the Iqrasity marketplace to help you refine your topic
and explore marketplace demand and trends using our Marketplace Insights tool.
Check your topic’s demand and competition
When choosing what you’ll teach with Iqrasity, pick a topic
you’re experienced in and genuinely excited about. For many, this could be a
number of things. How do you pick the right topic? One way is to explore the
topic’s demand and competition by visiting our Marketplace Insights tool which
can also be found on your instructor dashboard under Tools.
When you land on the Marketplace Insights page, you’ll see a
list of “Promising Topics” which are currently in high demand. If you see a
topic on the list that you’re knowledgeable in, this could be a great teaching
opportunity. Otherwise, continue to enter your topic into the search field and
hit enter. Based off your topic’s supply and demand, the tool will
provide the following information:
Opportunity overview
Recommended strategy for teaching this topic on Iqrasity:
This topic is a great opportunity. Learner demand is high
for this topic but the number of courses available is low, which makes it a
great opportunity to create a course on this topic.
Aim for high ratings to succeed in this topic. For maximum
impact, make sure your course stands out from others by delivering high ratings
from your learners. Submit a Test Video to make sure your recording delivers a
high-quality experience and to exceed student expectations. Strive to meet or
surpass all the recommended items on our Course Quality Checklist and Student
Experience Checklist. You may want to consider including practice activities as
a way to differentiate your course from the others. This is a great way to
create a course that engages your learners.
Have a marketing strategy to succeed in this topic. To
compete among the top courses in this topic you’ll need to implement effective
marketing strategies to drive learners to your course. This could be by
building a presence on YouTube, Facebook or another social media platform to
drive traffic and enrollments to your course. Learn more about marketing
strategies.
Differentiate your course to succeed in this topic. Although
there might be a lot of courses in this topic area, you might be able to make
your course stand out from the rest. There are many ways to approach each topic
and we have learners who appreciate unique perspectives that are relevant to
them. Focus on your true specialty within this broader topic area.
Bring your “A” game to succeed in this topic. Both learner
demand and course availability are high for this subject. This means you’ll
really need to create an amazing course with high ratings, a smart marketing
strategy, and a well-differentiated topic from the others to stand out from the
courses already in our marketplace.
Other high level information includes the topic’s student
demand based on the learner search volume, the topic’s supply based on the
number of courses on the marketplace in this topic, and monthly revenue
information to help you understand this topic’s revenue potential.
Student demand
A deeper dive into how this topic performs from a search
perspective. This includes how this topic’s search volume compares against
others on our marketplace, the 6 month search trend, and top search keywords.
You can explore the other topics of interest to understand what what else
learners who search this topic are also searching for. There’s also enrollment
information by channel so you can see how learners find these courses which may
be helpful to determine your marketing strategy. Finally, the conversion rate
measures the rate at which learners paid for the a course in this topic after
visiting the course landing page.
Topic competition
Understand the overall supply for the given topic by seeing
the total number of courses in the marketplace that have it listed as the
primary topic. There’s some information about the learner-perceived quality of
the courses in this topic, and you can explore a list of the top earning
courses to see what content is being taught, learn more about the instructor,
the course’s length, price, and more.
Don’t be discouraged if you find that your course topic
isn’t in high demand or if there’s a lot of competition. Try refining your
topic to see if there’s a unique approach you can take to capture a new
audience, or see if there’s a related topic you could teach that interests you.
Define your audience
The first step to creating any kind of content is to think
about who your audience is. Think about your future learners — who will be
interested in taking your course? In this article, we’ll guide you through the
process.
Don’t teach for “everyone”
Courses tailored to a specific audience are more engaging
and relevant for learners. You’re more likely to have success with Iqrasity if
you create a course with a specific learner in mind. Focus on addressing the
needs of the learners who will most benefit from your content, rather than
catering to too broad an audience.
Ask questions to identify your ideal learners
To identify your future learners, answer these questions about
your learners’ motivations, knowledge, and interests:
- What goals, interests, or challenges are driving learners to
take a course in your topic area?
- Who is your content suitable for?
- Who is it not suitable for?
- What skills or knowledge should they already know about your
topic?
- How does your audience feel about your content?
If you’re having trouble defining your audience, think about
the opposite — who your course is not for.
Think about your own expertise while you think about whom
you’re focusing on, back when you were learning this topic or first becoming
familiar with the content.
Once you’ve identified your ideal audience, think about them
throughout the entire course creation process. Create your online course
through the eyes and minds of those learners.
Create your learning objectives
Learning objectives and why they’re so important
In many cases, your learners are making a commitment to take
your course. They’re spending their time and if they paid for your course,
their money, and are hoping to learn something in return. It’s crucial for you
to create a course that addresses the needs of your ideal learners. Maybe your
learners are trying to get a job, upskill in their current role, or are looking
to add a skillset to help them complete a project.
Learning objectives are statements that define what learners
will be able to do after taking your course. They should be demonstrable,
meaning a learner can demonstrate that they’ve achieved a learning objective
through action, and measurable, meaning what someone has learned could be
measured through assessment.
Guide to writing your learning objectives
When writing your learning objectives, first list the key
concepts learners need to understand or skills they need to develop in order to
gain proficiency in your course topic.
Next, determine what level of understanding you want
learners to demonstrate for each of these concepts or skills. Bloom’s Taxonomy
is a common framework that describes six levels of understanding: remembering,
understanding, application, analysis, evaluation, creation.
Then, use a descriptive verb that aligns to the level of
understanding to explain what learners will be able to do and write your
learning objective.
To help you get started, follow this formula when writing
your learning objectives:
Identify the concept or skill you want learners to learn.
Example: The sum function in Excel
Identify the level of understanding you want learners to
demonstrate. In Bloom’s Taxonomy, there are six levels of understanding
(remember, understand, apply, analyze, evaluate, create). Example: Apply the
sum function to add numbers in a column
Select a verb that is demonstrable and measurable to
describe the behavior at the appropriate level of learning. Example: Use the
sum function.
Add additional criteria to indicate how or when the outcome
will be demonstrable to add context for the learner. Example: Use the sum
function in Excel to add up your quarterly sales.
Use learning objectives to structure your course
Learning objectives should not be thought of as action items
or a laundry list of the concepts you’ll cover in your course. Rather, they’re
the actions a learner can take to show that they’ve learned something.
Create as many learning objectives for your course as needed
to describe what learners will be able to do after taking your course. Be
realistic. Your learning objectives should accurately describe the content you
cover in your course. Next, you will outline your course based on these objectives.
Outline your course
To create a successful course, you’ll want to structure it
into sections and lectures that guide your learners through your subject matter
in an organized and thoughtful way. Your sections should align to your learning
objectives and include lectures that cover the concepts and practice
opportunities for learners to achieve those objectives. Generally, each section
should map to one learning objective and each lecture should cover a single
concept or activity.
Create an outline for your online course that lays out your
planned sections and lectures, including the activities and assessments you
will add to help learners apply their learning. While creating your outline,
think about the format you’ll use for each lecture. Iqrasity supports video and
text lectures, quizzes, coding exercises, assignments, and practice tests.
Get started by downloading our outline template
Download our recommended outline template to help you, or
you can create your own. Then, follow the steps below and learn how to set up
the foundation for your course.
Build your course outline
Think of your course as a story. It should have three parts:
a beginning, middle, and an end, that follow a logical flow that builds
knowledge in a way that is clear and makes sense.
Introduction
- This is the first 10 minutes or so of your course. The goal
at the beginning of your course is to motivate and hook your students. Start
your course with the following:
- Intro lecture: Keep this short and simple, 2-4 minutes.
Introduce yourself and explain why you are the best person to teach this
course. Set the right expectations, tell the learners what they’ll learn from
your course and what they’ll be able to do by the end of your course.
- Instructional lectures: Introduce the topic and why it’s
important in these initial 1-2 lectures.
- Engagement activity: Engage learners right away by providing
an activity within the first few lectures in your course. This could be an
exercise or reflection activity and is a great way to motivate your learners.
This is the main part of your course, where you’ll teach the
subject and provide activities and assessments for learners to practice and
measure what they’re learning. This part of your course should include
sections, consisting of lectures, practice activities, and reference materials:
Sections: Focus on covering one learning objective per
section. Make sure all the sections build on each other to deliver on all the
skills your course promises to address in your learning objectives.
Lectures: Each section should contain as many lectures as
you need to help learners achieve the section objective. Stick to 1 concept per
lecture to make it easy for learners to navigate the course. Keep your videos
short, ideally 6 minutes or less. For tech topics you may need to make your
lectures longer.
Practice activities and assessments: Include at least 1
practice activity or assessment per section, to give learners an opportunity to
apply their learning and get a sense of how well they’re meeting the learning
objectives. As you create your course outline, consider different projects,
quizzes and exercises you can integrate into your course.
Reference materials: Don’t forget to note any additional
resources you want to add in each section. This could include checklists,
worksheets, templates, visual aids, PDF notes, source code, and additional
links, as necessary.
The conclusion
End your course with a strong finish that leaves learners
feeling motivated to apply their learning. To make an impactful end to your
course, summarize key takeaways and thank learners for taking the course:
Final lecture: At minimum include a congratulations lecture
at the end that summarizes key takeaways from the course, thanks your learners
for their time, and leaves them with a sense of accomplishment.
Bonus lecture: While optional, you can include a bonus
lecture after your final lecture. This is a great opportunity to market other
courses or products but please ensure you follow our rules and guidelines for
bonus lectures.
Practice activities and assessments
- You can’t learn to swim in a library. You have to get in the
water and practice. Similarly, your learners need opportunities to practice
what you’re teaching them and assess their skills. Engaging your learners with
opportunities to practice through activities and to evaluate their learning
through assessment helps to provide a great learning experience.
- Practice activities are guided experiences where learners
can apply their learning. They should be relevant to your course material and
authentic, reflecting real-world experiences and applications of your course
topic.
- Assessments are ways for learners to demonstrate that
they’ve achieved the course learning objectives. Assessments can be useful
tools for them to check their progress and see what course concepts they may
need to focus on more.
- While practice activities and assessments aren’t required
for Iqrasity courses, including them improves the quality of your course and
often results in delivering higher student satisfaction and course reviews. We
recommend including a mix of practice activities and assessments in your
course.
Plan your practice activities
As a best practice, we recommend that you include at least
one practice activity per section. Include activities in your course at the
points where they make the most sense in the context of what you’re teaching.
You don’t need to group activities at the end of each section. Add a clear
title to your practice activities so learners can easily identify them. Name
your activities consistently throughout the course to set expectations for
learners.
General guidelines for creating practice activities
Instructions: Provide clear instructions for your learners.
You can include instructions in both text and video. Describe the activity, its
value, what learners need to do, the expected outcome for the activity, and
list the materials needed to complete the activity.
Timing: Provide learners with an estimate of how long the
activity should take to complete. Try the activity yourself and factor in that
learners will likely need 2-3 times as long.
Examples: Provide examples. If you provide sample solutions,
learners can evaluate their own work by comparing it against the example(s).
Materials: Make it easy for learners to complete the
activity by providing them with a space to work. This can be a template,
worksheet, or demo environment.
Feedback: Ensure learners are getting feedback. Encourage
community-building and peer feedback. Provide learners with a checklist that
lists the criteria for a high-quality piece of work. This leads to more and
better targeted peer feedback.
Types of practice activities you can create
A practice activity can be something you ask learners to do
on their own, or you can use the tools we provide:
- Assignment
- Coding exercise
- Downloadable resource
Assignment
Assignments are activities that give learners an opportunity
to assess their work by comparing their responses to questions with yours. It’s
an excellent way to ask questions about case studies, have learners respond to
scenarios, or find and fix a mistake. Learn more about creating assignments.
Coding exercise
Coding exercises are interactive activities you can add to
your programming courses and are built into Iqrasity so your learners can get
practical coding experience. Learners enter code directly onto the page and run
the function without switching programs or screens. The exercises also provide
hints for learners when they’ve made an error so they can correct the mistake
and proceed with their coding. Learn more about coding exercises for each
specific language.
Downloadable resource
Adding downloadable resources and links to lectures is a
great way to share practice activities in the form of worksheets, templates,
demo environments, and references. Learn more about adding resources to
lectures.
General guidelines for creating assessments
There are two types of assessments: formative and summative.
Formative assessments take place during the course. Learners
can use these assessments to gauge how well they understand the course topics
and revisit earlier lectures if needed. A quiz at the end of a lecture is an
example of a formative assessment.
Summative assessments take place at the end of a course to
evaluate whether learners have achieved the learning objectives. A practice
test at the end of a course is an example of a summative assessment.
When planning your course, think about the key concepts and
points in the course when it would be helpful to have learners check their
knowledge through formative assessment and measure their achievement of the
course learning objectives through summative assessment.
Types of assessments you can create
Here are some types of assessments you can build in your
course:
Quiz
Practice test
Capstone project
Here are some best practices by type:
Quiz
Quizzes are multiple-choice and best for courses that are
fact-based. They are an excellent way to do a quick check if the students are
understanding what you are teaching or to help them retain the knowledge. So
you can add short list of questions in between your lectures to reinforce the
learning and improve retention. Learn more about creating a multiple-choice quiz.
Practice test
Practice tests are longer and more robust than quizzes. They
are timed and graded upon completion. Practice tests are useful if your course
is intended to prepare learners for a final exam. So make it a realistic exam
experience. Use similar question types, length, and requirements as the real
exam that the learners are preparing for (like the SAT, GMAT, or certification
exams).
Note: You can also create practice-test-only courses. Such
courses must have a minimum of two practice tests. Learn more about creating
practice tests.
Capstone project
Capstone projects are projects that learners create at the
end of a course by putting the knowledge and skills they have gained to use to
create something like a web application or a presentation. You can guide
learners through the process of creating their capstone project throughout the
course or provide prompts or guidelines at the end for learners to create it on
their own. Aim to make the capstone project an authentic experience that
reflects the kind of work a learner might do in a real-world situation.
Encourage learners to share their capstone projects in an online portfolio so
others can see their work and you can provide feedback.
The value of scripting
Even some of the most experienced speakers can get nervous
in front of a camera. To ensure a smooth and easy delivery it’s helpful to
prepare talking points or a script before you record. Writing a script also
helps guarantee you’ll hit all your key points and that you’ll explain your
course content clearly and concisely.
Create your first lecture
The introductory lecture is one of the most important parts
of an online course because it sets the tone and expectations for your learners.
Learners will often preview this video before enrolling to help them decide if
it’s right for them. Keep your first lecture brief but impactful, between 2-4
minutes.
Here’s a roadmap to follow to help you write your
introductory script:
Start by welcoming learners to the course. Introduce
yourself and explain why you’re the best person to teach this course.
Help learners learn more about who the course is designed
for. Who will benefit the most from taking your course? What level of knowledge
should they already have about the topic?
Set the expectations for your course, telling your learners
what they’ll learn and be able to do by the end of the course.
Remember that this video is your learners’ first impression
to your course and of you as an instructor, so show your passion and enthusiasm
for the topic. Engage learners’ interests to motivate them to continue on with
the course. Have fun and your learners will too.
Scripting best practices
How you want to write your script is up to you, but here are
some best practices to keep in mind to make sure that your video content is
clear and engaging for learners:
Keep things simple. When you’re recording your videos you’ll
find it easier to read your script if your sentences are short and clear. It’s
also easier for learners to process and understand shorter sentences.
Define key terms and acronyms that learners may be learning
for the first time and avoid using jargon or abbreviations that could be
confusing. Remember, your learners are not experts in your topic just yet!
Keep accessibility in mind. Make sure your content is usable
by as many people as possible. In your script, describe visuals, use terms
consistently, and avoid using too much slang.
“Tell them what you’re going to tell them, tell them, then
tell them what you told them.” This simple structure is a great way to plan the
script for each lecture. Start by introducing the concept you’ll cover, explain
the concept, then provide a brief summary of the concept.
Use diverse stories, examples, and reflection questions to
engage your learners. Stories and examples are powerful tools to help learners
understand concepts and connect what they’re learning to their own experiences.
Activate learners’ prior knowledge by asking them to reflect on their own
experiences or how they might relate what they’re learning to their life.
Keep your tone friendly, approachable and knowledgeable.
Your learners may encounter challenges as they learn about your topic for the
first time. Be encouraging and let them know it’s okay if they need a little
more support at first.
Practice makes perfect
As you write your script, remember that you will eventually
speak it out loud when you record your videos. It’s helpful to read your script
aloud as you write it to ensure it sounds natural and flows well. Some
instructors use speech to text technology to help them script in a more
conversational tone. No matter what method you use, make adjustments to your
content as you go. Edit anything that sounds off as you read your script out
loud.
Before you start recording your videos, practice reading
your script out loud as if you were delivering it on camera. Record a video of
yourself doing this so you can watch it later and assess if you want to make
any changes to your delivery. If you’re feeling really bold, share it with
friends, family or colleagues to gather feedback on how you might improve your
delivery.
Create accessible and inclusive learning content
Accessibility
Accessibility provides a person with a disability access to
— and benefits of — the same information, interactions, and services as a
person without a disability in a way that’s sensible, meaningful, and usable.
In short, it’s the inclusive practice of ensuring there are no barriers to
learning for as many people as possible.
Some may think that accessibility is primarily aimed at
helping people with physical disabilities, such as those with hearing or vision
loss. Focusing on accessibility also helps people with temporary disabilities
which might include hearing or vision loss due to illness (ear infection),
injury (scratched eye), or surgery (cataract treatment). Disabilities can also
be situational — such as not being able to hear well while taking a course in a
noisy coffee shop or on a commuter train.
While these are important aspects, accessibility improves
the learning experience for everyone. And while accessibility is often
overlooked because it seems costly or arduous. Planning ahead for accessibility
can be more efficient than reworking your content later.
Making content accessible to all isn’t just the equitable
thing to do, it also helps to broaden your reach so that more learners can
benefit from your courses. Plus, accessible content is a legal requirement for
contracts that receive federal funding, so your course can suit the needs of
higher education or government agencies.
Inclusivity
We define inclusion as being accepted, valued, respected,
and supported. It is the process of creating psychological safety and fostering
a culture that appreciates and effectively uses each person’s unique talents,
skills, opinions, and perspectives.
We are proud to have learners from all over the world
representing a broad array of identities, cultures, and backgrounds, and it’s
important to us that the content we provide is respectful and affirming of all
of them. As such, we are intentional and proactive about representing all our
users, especially demographics that we know tend to be underrepresented.
Recommendations
At Iqrasity, we’re committed to improving lives through
learning for people of all abilities, as well as representing a range of
identities and cultures in the services we offer. We’re also committed to
providing you, the Instructor, with recommendations and best practices to help
you achieve success and reach new learners through accessible and inclusive
content.
Whether you’re creating new courses or updating existing
content, our recommendations will help you through four key areas:
Video content
- Course materials & document accessibility
- General inclusivity
- Additional resources on accessibility & inclusivity
Before you begin recording
Please review these requirements before you start recording
your course
Test Video Service
While we cover this in a dedicated article later in the
recording process, we wanted to highlight our Test Video Service. Submit a
sample video for feedback on your audio, video, tone, and delivery. You’ll come
away confident you’re recording a course that meets our standards. Once you’re
ready to submit your test video, log into your instructor account and get
started.
Course Quality Requirements Checklist
Please review our Course Quality Requirements Checklist for
the minimum requirements to be published on Iqrasity. You’ll also find more
information on specific requirements.
Students who purchase your course have expectations that
your course will deliver valuable education content and they’ll learn the
course objectives stated in your Course Landing Page (CLP). We’ll review the
CLP in more detail during the publishing overview.
Keep in mind that your students will need to see and hear
your course clearly so your course must meet our audio and video quality
standards. We’ll cover how to set up your recording space and how to resolve
common audio issues in more detail at a later time.
- HD video quality (720p or 1080p)
- Landscape picture orientation (not portrait)
- Quality audio that comes out of both channels and is synced
to video
Please note the following requirements that may be different
from other learning and online streaming platforms. Your completed course
landing page must have:
- A course image in line with Iqrasity image standards
- A course title and subtitle that includes relevant keywords
- A course description
- A completed target student section
- A complete instructor bio and profile picture
Quality Review Process
Finally, every submitted course goes through our Quality
Review process to ensure it meets our minimum requirements and adheres to our
policies.
Set up your recording space
Setting up your recording space correctly is essential to
ensuring your learners have a good experience with your course. Learners need
to be able to see and hear your video without distractions like buzzes, pops,
or a shaky camera. The good news is that you don’t need a professional studio
to create your course. Learn how to set up your recording space right at home.
Before you begin
Keep in mind that you’ll have different setups for different
types of courses. For screencast videos, you’ll record your computer screen and
do a voice over for audio. For videos of you teaching directly, you can record
yourself as a “talking head” or performing a task (meditation, management
skills, building Arduino, etc.). You can also use editing software after you’ve
completed recording to create a combination of screencasts and footage of you
speaking.
Select your recording tools
See our list of recommendations for every budget.
Camera: You may already have a camera at your fingertips.
Try starting with your computer’s camera or try using your mobile phone’s
camera. If neither of these are high enough in quality, you can purchase a
webcam or look into investing in a DSLR.
Microphone: Good-quality audio is crucial for your learners’
learning experience. You’ll want to avoid using a built-in microphone on your
computer or mobile phone as the quality is just not high enough. You may want
to invest in a good-quality, hands-free microphone that’s stable, reduces
background noise, and is small enough to be barely visible in the video. Or you
can use a table-top microphone. Either way, it’s a good investment in the
quality of your course.
Screencast software: You’ll need screencasting software like
Quicktime Player, CamStudio, or Jing. Some are free and may come with your
computer, others will need to be purchased.
Lighting equipment: At first, try out natural light. If this
isn’t enough, then try adding lamps and lights that you have at home. If you’re
still not getting enough light, we recommend a three-point lighting kit.
Set up your audio
It may sound obvious, but make sure your external microphone
is plugged in correctly to your video recording equipment.
Check the gain in your microphone settings. Gain determines
loudness of the audio that comes into the microphone. If the gain is set too
high, you might hear an electrical static sound in the recording.
Check the audio output settings of your microphone. It
should be set to stereo instead of mono.
Speak loudly, clearly, and directly into the microphone. For
best results, speak at 6-12 inches (about 15–30 centimeters) distance from the
microphone. Do not speak too close or far away from the microphone.
If you hear a popping sound in your recording, especially
with “p” sounds, use a pop filter. This is a filter you can attach to your
microphone that helps to absorb that popping sound. Popping sounds can cause
unnatural spikes in your audio and be distracting to your learners.
Set your camera’s recording and export settings
Make sure your camera is set to the the right recording and
export settings:
Aspect ratio: This is the proportion of width and height of
a frame. The aspect ratio of your video needs to be 16:9.
Video resolution: This represents the quality of the video,
which is determined by the number of pixels (p) in the frame. Your video
resolution must be 720p or higher. A high definition (HD) video has a
resolution of 720p or higher.
Set up your recording space
Here are some best practices for setting up a recording
space in your home:
Setting-up your space. Dampen the recording room to help
absorb any echo. You can do this by adding soundproofing acoustic panels to the
room or use simple remedies like putting up blankets, cushions or pillows, and
couches to avoid picking up any echo in your recordings.
Computer background for screencasting. Maintain a clean
computer desktop to avoid any distraction from the actual course content on the
screen. Make sure your browser and tabs are clean and free of non-course
related content.
Lighting for a “talking head” video. If you record indoors,
sit by a window where the light hits you from the front or from the side and
not from behind you. The main subject of your video should be clearly visible
and well-lit. Avoid shadows in the background or on your face. See how to set
up your equipment.
Frame your video shots
Here are some tips regarding camera placement and movement:
The subject of the video should be in the middle of the shot
or on the sides using the rule of thirds. Think about your frame as a grid of
3×3, separated into nine equal parts. You’ll want the focal point of the video
to be along the lines or their intersections creating a more interesting visual.
If you are creating a “talking head” video, imagine you are
having a face-to-face conversation with your learners. Don’t be too far away
from the camera or too close. Don’t put the camera too high over your head or
too far below your face.
Make sure your camera is steady. Use a tripod or put your
camera on a steady surface. Don’t try and hold the camera yourself.
Get ready to record your course
Here’s a checklist to get you prepared to record. Plus, here
are some best practices to ensure your learners have a great learning
experience.
If you have questions about your recording set up or have
questions about what experienced instructors use, visit our instructor
community where you can connect with instructors, ask for advice, and search
conversations.
Resolve common audio issues
Audio is one of the hardest aspects of the course to fix
after you record, so be sure to spend some time to get it right from the
beginning. It is so important that your learners can hear you clearly.
Here is a list of common audio issues and how to resolve
them.
Two things before you begin
It’s best to use an external microphone. Avoid recording
audio directly from a built-in microphone on your camera, computer, or mobile
phone.
Check your audio early on and frequently to avoid needing to
re-record your content. That way you can make sure you have good audio quality
throughout your course.
How to avoid echo and background noise
Recording in an empty room with no wall coverings and no
carpet is one of the most common ways instructors end up with poor audio. This
is due to echoes that make the audio sound really far away, like you’re recording
in an open space.
To avoid echo, add soundproofing elements to help absorb
some of it. You can add acoustic panels to the walls of your recording room or
you can add blankets, cushions, pillows, and couches to help absorb some of the
sound. For more tips, see set up your recording space.
It’s important to pause and listen to your recordings
frequently to make sure you’re not picking up sounds like traffic, air
conditioning, phones ringing, people talking in the background, etc. as these
background noises can often be unnoticed while recording.
Troubleshooting common audio issues
Distortion: You might hear an electrical static sound in
your recording. Typically this is caused by having the gain turned too high,
making the audio extremely distracting.
Background hiss: You might also have a background hiss
similar to distortion. This will sound like a raspy noise within your audio
track. It generally comes from having a poor quality microphone, like the one
built into your camera or computer.
Left speaker: If the audio output setting is set to mono
instead of stereo, the audio might come out from the left speaker only.
Low volume: If the volume on your recording is really low,
your microphone may be too far away. Make sure to speak loudly and clearly and
speak directly into the microphone.
Before you begin recording
Please review these requirements before you start recording
your course
Test Video Service
While we cover this in a dedicated article later in the
recording process, we wanted to highlight our Test Video Service. Submit a
sample video for feedback on your audio, video, tone, and delivery. You’ll come
away confident you’re recording a course that meets our standards. Once you’re
ready to submit your test video, log into your instructor account and get
started.
Course Quality Requirements Checklist
Please review our Course Quality Requirements Checklist for
the minimum requirements to be published on Iqrasity. You’ll also find more
information on specific requirements.
Students who purchase your course have expectations that
your course will deliver valuable education content and they’ll learn the
course objectives stated in your Course Landing Page (CLP). We’ll review the
CLP in more detail during the publishing overview.
Keep in mind that your students will need to see and hear
your course clearly so your course must meet our audio and video quality
standards. We’ll cover how to set up your recording space and how to resolve
common audio issues in more detail at a later time.
- HD video quality (720p or 1080p)
- Landscape picture orientation (not portrait)
- Quality audio that comes out of both channels and is synced
to video
Please note the following requirements that may be different
from other learning and online streaming platforms. Your completed course
landing page must have:
- A course image in line with Iqrasity image standards
- A course title and subtitle that includes relevant keywords
- A course description
- A completed target student section
- A complete instructor bio and profile picture
Quality Review Process
Finally, every submitted course goes through our Quality
Review process to ensure it meets our minimum requirements and adheres to our
policies.
Set up your recording space
Setting up your recording space correctly is essential to
ensuring your learners have a good experience with your course. Learners need
to be able to see and hear your video without distractions like buzzes, pops,
or a shaky camera. The good news is that you don’t need a professional studio
to create your course. Learn how to set up your recording space right at home.
Before you begin
Keep in mind that you’ll have different setups for different
types of courses. For screencast videos, you’ll record your computer screen and
do a voice over for audio. For videos of you teaching directly, you can record
yourself as a “talking head” or performing a task (meditation, management
skills, building Arduino, etc.). You can also use editing software after you’ve
completed recording to create a combination of screencasts and footage of you
speaking.
Check your quality with Test Video
As a reminder, Iqrasity requires that all courses meet our
course quality requirements. Please review the list of requirements to
familiarize yourself before you begin recording your course.
It’s important that your online course delivers a good
learning experience and your learners are able to hear and see your course
clearly. To help ensure your recording quality meets our requirements, we
provide a free Test Video Review to give you feedback on a sample recording you
submit.
While it is not a requirement that you submit a sample to
our Test Video Review service, we recommend you take advantage of the Test
Video Review if you are unsure if your recording setup meets our audio and
video requirements. The goal of the Test Video Review is to provide you with confidence
to record your course knowing that your setup meets our A/V requirements, as
well as providing you with tips on your delivery.
In your Test Video recording sample, please use the same
recording equipment and setup you will use when you record your course. If you
make any changes to your setup at any time and are unsure if the change
impacted your recording quality, please submit another test video sample for
review.
General course video requirements
- Video shot in high definition (HD) at a resolution of 720
pixels (p) minimum
- Video with clear lighting, good framing, and a steady camera
- Audio that comes out of both channels and matches video
- Audio clear of distracting noises
- Test Video sample content
- Record a short 1-3 minute sample video to ensure you have
the correct recording set up and appropriate camera settings before you
actually start to record your course.
Remember, your video doesn’t have to be perfect. If you feel
like something might not be right or are unsure about your setup, it’s a great
time to send us a test video.
Test Video feedback
Once you submit a video for Test Video, your sample will be
reviewed by an expert on our team (yes, a real person!), so please allow some
time for our team to review your sample and provide you with personalized
feedback on the quality of your audio, video, and delivery.
You can submit as many test videos as you need to ensure
your recording setup delivers good audio and video. Once you receive our
feedback, don’t hesitate to send a new test video after making improvements to
your current setup. We are here to work with you so that you can feel confident
that you have the proper set up to record a high quality course.
Once you’re ready to submit your test video, log into your
instructor account and click here to get started.
Editing tips
The final stage of the production stage is editing your
course. This is your opportunity to fine tune your recording to create a more
polished online course. Editing will help make your course look more
professional and keep your learners engaged.
Here are some common ways to edit your course:
- Remove mistakes and filler words such as ums and ahs
- Add annotations and images to emphasize certain points and
improve and enhance your learners’ comprehension
- Include slides and visuals to improve the learning experience
- Add transitions and B-roll to improve the flow of your
course
- As you’re recording your course and reviewing your videos,
use this template to help you track any edits you want to make or note any of
your favorite videos.
Removing mistakes and ums and ahs
Online learners can be more impatient than in-person
learners. If they get bored, it’s easier for them to leave. If they find your
course to be distracting, it will disrupt their learning experience and may
negatively impact their review of your course. While editing your videos,
you’ll want to focus your edits on removing mistakes and cutting out any
rambling, tangents and long pauses. In general, people tend to use ums and ahs
as filler words when they’re nervous or unprepared, and they are very
distracting and more obvious online. You’ll want to edit out these fillers as
much as possible. Also, make sure your narrative is to the point, clear, and
engaging. The more you prepare your course in advance, the fewer distractions
you should have while recording and consequently, less editing to do. Make sure
you’ve read your script aloud and done a table read so that you’re comfortable
with your course material.
Adding annotations that add value
This is one of the most basic and helpful edits you can add
to your course. Annotations are typically used to highlight certain points or
phrases, to create lists, or to introduce new words in a visual representation.
Annotations help you to focus your learners’ attention, keeping them engaged by
visualizing important concepts. Do this by adding bullet points to your
recording, but avoid transcribing everything you’re saying. It’s a best
practice to highlight certain points or phrases, introduce new words and
concepts, and create lists to emphasize the main points you’re teaching. Don’t
go overboard and add in too much text. Avoid typing everything you’re saying.
Instead, highlight the key concepts you want your learners to remember.
Including images or other visuals
An image or graph is another great way to emphasize key
points you would like your learners to remember, but keep in mind that most
learners will be watching on a mobile phone or tablet so you’ll want to think
about the amount of detail and the size of the text you share. Help your
learners by highlighting or zooming in on images. Import your images to add
them to your video.
Adding B-Roll and transitions
Video is engaging but can get monotonous. We recommend that
you mix up your camera shots by cutting between two shots. You can cut from the
main video to short clips to enhance what you’re saying which is also known as
B-roll. If you’re doing a screencast you can cut to images or slides which adds
variation to your course and helps to keep learners engaged. Making cuts or
edits to your video may cause abrupt cuts to your recording. For example,
cutting out the ums and ahs, may cause your video to appear to have skipped
which could be a distraction. If this happens, you may want to add transitions
or B-roll to hide these abrupt cuts.
Add music or sound effects
Music can change the vibe of your course. Use it to evoke an
emotion, to make your preview videos more vibrant and professional or to
emphasize a point. But, music can also be distracting, so make sure it doesn’t
pull attention away from the important things you say. Choose your music
carefully and deliberately. Most importantly, make sure it’s the appropriate
volume.
Editing software
Every software is a little different, make sure to spend
some time learning how to use your specific editing software.
Some popular editing software for use by instructors:
- iMovie Mac only | Free | Beginners | Editing
- Blender | Free |
Beginners | Editing
- Camtasia | Beginners
| Screencast and Editing
- Screenflow Mac only |
Beginners | Screencast and Editing
- Adobe Premier Pro Expert | Editing
- Final Cut Pro Mac only | Expert | Editing
How to export your videos
Before you can upload your course videos to Iqrasity, you’ll
need to ensure you export them in HD quality. Recording the video with HD settings
is not enough. You will need to export the video with the correct settings to
maintain HD.
The right export settings
A very common issue with videos is that they appear blurry,
even after being recorded in HD. This happens because your computer compresses
the video file to make it smaller, which degrades the video quality. Even
videos that are recorded in HD will lose their HD when they are exported
without the correct settings.
Make sure the export settings in your recording software are
set at the appropriate resolution at or above 720p HD in order to export your
videos in HD. 720p format has a resolution of 1280×720 and an aspect ratio of
16:9.
Bulk File Uploader
Once you’ve downloaded your videos in our required
resolution of 720p HD or higher you can upload multiple files to your course at
once to save you some time using our Bulk File Uploader. Learn how to use it.
- More resources to help troubleshoot video uploading
issues
- How to troubleshoot common video upload issues.
- Learn more about why your video won’t finish processing.
Still having trouble?
If you’re still unable to export your videos in HD or have
issues uploading, ask your fellow instructors in the instructor community for
advice. Chances are someone else has run into the same issue before and will be
happy to help you out or you can contact our help and support team.
You can also run into the opposite problem if
you are speaking too close to the microphone. We suggest being about 6-12
inches (about 15–30 centimeters) away from the microphone.
Pops: Another common problem is “pops” in your audio. This
popping sound is especially common in words with “p”s and “t”s. If you have
this issue, there will be unnatural spikes in your audio, which can be
distracting for your learners. Try moving just a little further from the
microphone or drinking water before you talk (this can actually help with
clarity). You can also purchase a pop filter to add to your microphone which
will filter out the popping sound.
Create your course landing page
The course landing page (CLP) is crucial to your success on
our marketplace. This is your opportunity to entice learners to enroll in your
course. If it’s done right, it can also help you gain visibility in search
engines. As you complete this section, think about why someone would want to
enroll in your course.
This is one of the first things your potential learners will
see when they’re browsing courses. It’s similar to when shopping for a product
online. You want to read the product details, look at pictures, and read
reviews before you decide whether or not to purchase. Learners will do the same
thing and decide whether to enroll in your course after they review the
information on the course landing page.
Factors that drive student decision-making
Students decide whether to enroll in a course based on 3
factors:
- Content on the CLP
- Course price and discount
- Social proof (number of enrollments and reviews)
We’ll focus on the first point and help you write for the
intended learners of your course.
Your goal is to ensure your learners feel that your course
will provide value, address their needs, and deliver a satisfying online
learning experience.
Best practices
Be honest — misrepresenting your course will likely lead to
refunds and negative reviews
Think about how your students would search for your course
on the web and use those search keywords in your copy
Address your learners directly by referring to them as
‘you’, not ‘learners’ or ‘students’
Be conversational and approachable. Write in a natural,
informative, and action-oriented style
Avoid jargon or copy that could be confusing and deter new
learners
Check for spelling or grammatical errors
Ensure your course is unique
The best practice is to apply originality and creativity.
Create content that’s fresh for every course you publish. While there are
reasons to leverage quotes or statistics to support key points, repeating
content can hurt your search visibility. For example, if you have ten similar
course landing pages, search engines will only choose one and deprioritize the
rest. This deprioritization may also occur if you duplicate copy from your own
website or marketing efforts onto your course landing page.
Differentiate your copy and avoid copying and pasting copy
across different pages. Repetition across multiple course landing pages can
also be confusing to prospective learners who find it difficult to understand
how your courses are different from each other.
Creating your course landing page
Most of the components of the course landing page are inputs
during the course creation process during the publishing phase.
Course title
Your course title is one of the strongest factors for
learners to find and enroll in your course. Think of keywords to improve the
searchability of your course. Be concise, specific, and keep it within 60
characters or less.
Course subtitle
A clear course subtitle provides a brief overview of what
course is about and sets the right expectations for what your students will
learn. Keep it to 120 characters and mention 3-4 of the most important areas
that you’ve covered during your course. Include relevant keywords in your
subtitle. Visit our course title and subtitle quality standards to ensure you
meet our requirements
Description
At a minimum, your course description must be at least 200
words long, however, we recommend that describe your course with at least 1,000
words, between 1,200-1,700 words is even better. Your description should be
unique and showcase what differentiates your course from others in the marketplace.
Don’t reuse language from other courses nor repeat information from other parts
of your course landing page.
As you write your description, think about your intended
learners and the questions they might have before they enroll:
How will this course help them in their lives, personally or
professionally?
Does your course address a problem, need, or desire? Learn
more about our course description quality standards.
Basic info
These fields are important as they categorize your course
within our marketplace to help learners better discover your course.
Select the language the course is taught in and your
course’s level of expertise.
To choose your category and subcategory, choose the
narrowest, best-fitting subcategory available. For example, “The Complete SEO
Course” should go under “Search Engine Optimization”, not “Digital Marketing”.
Review all options as subcategories vary under each category. The subcategory
you select helps Iqrasity surface your course to interested students via
browse, search, recommendations, emails, promotions, etc. To help keep
categorization consistent, research how similar courses have been categorized
so that your course is easier for students to find when they are looking at
similar courses.
In the “what is primarily taught in your course?” field tag
your course with the most comprehensive and specific topic available that
summarizes what your course is about. Typically, the primary topic is mentioned
in the course title. For example, “The Complete Tennis Course” should have
“Tennis” selected as a topic – not “Sports”, which is comprehensive but not
specific enough, and not “Tennis Serve”, which is too specific and not
comprehensive. Learn more about adding topics to your course.
It’s important that your course is categorized and its topic
is tagged correctly in order to help learners better discover it. Iqrasity
reserves the right to change categorization at any time. This can affect an
individual course that is found to be misclassified, or impact a larger set of
courses based on changes or updates to topics or categories themselves (for
example, creating a new topic or category).
Course image
The course image should be something that stands out, that’s
relevant and represents your course and/or brand. Your course image will be
used across the site, in ads, and emails, so ensure it’s appealing and sets
your course apart from the others.
Please review our quality guidelines for course images to
ensure your course image complies with our policy, as it may differ from other
streaming services and online learning platforms. Be aware that the use of
images or logos from a third party without permission might violate copyrights
and you are responsible for any infringements.
Create a promotional video
Create a short (under 2 minutes is ideal) course promotional
video that learners can watch before they decide whether or not to enroll in
your course.
You can also use your promotional video as a marketing tool
and post it on other sites (like YouTube or LinkedIn) to drive traffic to your
course on Iqrasity. Make sure to set your course preview video to be previewed
by default. Check out our guide for creating a promo video.
Instructor profile
The instructor bio is important when learners are comparing
your course with another. They want to learn more about you and determine
whether you’re a credible instructor to teach the subject. Your instructor bio
should reflect your:
Credibility Learners want to know they can trust you.
Highlight what makes you an expert in the materials you teach.
Empathy Ability to connect with learners by sharing examples
demonstrating how you learned the concepts you’re teaching to show them they’ll
be able to relate to your course content.
Passion Learners don’t want to learn from a boring
instructor. Show your excitement about the subject.
Personality Don’t hesitate to share things about your
personal life. Add some fun facts about yourself or share your interests. Tell
them about your goals, mission, or why you decided to become a Iqrasity
instructor.
Include links to your social media accounts so that students
can learn more about you and to help grow your audience.
An instructor image is required.
Learn more about the requirements and quality standards for
your instructor bio.
More sections of your course landing page to update
There are a few other areas on your course landing page that
you’ve already covered earlier in the course planning process. Revisit these
sections in the course creator under the intended learner section to ensure
they’re accurate and reflect your completed course.
What you’ll learn The copy you input after the question
“What will students learn in your course?” is one of the first things
prospective learners will see on your Course Learning Plan (CLP) in the box
labeled “What you’ll learn”. Revisit the learning objectives you’ve written for
your course to ensure these still represent your course. Update them if
necessary to accurately reflect your completed course and ensure they’re
measurable and will help learners determine whether or not your course is right
for them.
Requirements These are listed under the course requirements
or prerequisites and should include anything learners need to know or have
access to in order to be successful in your course.
Who this course is for Reference the work you did earlier in
defining your audience. Based on your answers to those questions, are there
particular types of people, roles, or personas that describe who your ideal
learners are.
Choose 10 minutes worth of preview videos
Give prospective learners a sneak peek of what to expect
from you and your course. You must choose at least 10 minutes worth of lectures
that can be watched for free by learners. Pick your favorite lectures or the
ones that you think best represent your course and will spark someone’s
interest and drive them to enroll in your course.
To do this, in the course creator, visit the Curriculum
section and turn on “free preview” for any of your video lectures.
Create
the perfect preview for your must-see course
A course preview is like a movie trailer for your course.
It’s a video of two minutes or less on your course landing page that helps
learners understand what you’ll teach and, most importantly, how you’ll teach
it.
To find out what makes an attention-getting preview, we ran
tests and looked at hundreds of course previews. Then we came up with a
second-by-second guide for how to make your video effective. Watch the video,
and then see how we break it down.
Course Image Placeholder
Start with a slide showing your course image or branding.
This allows learners time to maximize the video player and
adjust the volume.
Welcome and instructor intro
Give a 1-sentence intro to the course that tells potential
learners why you're a credible instructor.
Tip: Try inserting clips where you speak directly to the
camera. In a pinch, you can always use the camera on your phone.
Benefits
Describe the benefits of the course and what students will
be able to do after completing it.
Give students examples of specific skills they will gain,
instead of abstract concepts they will learn.
List of major learning objectives
Explain how the course is designed and list (don't describe)
the major topics you'll cover.
Be careful not to get too bogged down in the details of what
you'll cover. Don't teach anything yet, just list what you will teach.
Ideal learner description
Persona Generator: Think about the three aspects below to
help define the ideal student persona for course.
Roles: What are some roles this persona plays in their
professional and personal life?
Hopes & fears: What are some goals this persona wants to
achieve? What worries this persona?
Challenges: What challenges does this persona face when
trying to achieve their goals?
Result: "I designed this course for engineers who want
to understand project management essentials, without going the full route to
certification."
Thank You & Call to Action
Call the student to enroll in the course or sample your free
previews, if they want to explore further.
Price your course and promotions
As you are about to submit your
course, you will be prompted to select a price for your course. You can offer
your course for a price, at a discount, or for free. This article will give you
some insights into our course pricing options so you can identify the best
possible pricing strategy.
Free and paid courses
Some instructors choose to launch
their courses as free to generate a following, capture reviews, and get
feedback, then switch to a paid course at a later date. Keep in mind, free
courses cannot exceed 2 hours in video length and will lose all premium learner
features which includes certificate of completion and Q&A. While you can
change the price of your course at any time, you can only switch from free to
paid one time. Learn more about free courses.
Paid courses do not have course
length limitations and cannot be offered for free elsewhere (for example,
YouTube, your own site, other platforms, etc.).
Setting a price for your course
If you would like to charge for
your course, there are 2 required steps before you can set your price:
Step 1: Become a Premium
Instructor
We require that you become a
Premium Instructor by submitting an application for approval. This application
includes setting up your instructor profile, if you haven’t already done so,
accepting the Iqrasity Terms of Service, choosing whether you’d like to participate
in promotional programs, and selecting your payout method.
Step 2: Choose a price
Next, you’ll need to choose a
price for your course. Pricing depends on many factors like course duration,
depth of content, and your experience and reputation as an instructor. Longer
courses, or courses focused on a niche subject or career skill, can sell for a
higher price. Your course can also sell for a higher price by offering more
value to learners through project-based assignments and personalized feedback.
Select your price by choosing from
the course tier dropdown. If your default currency is not U.S. dollars, learn
more about our global price matrix. To help you determine what price to select
for your course, compare your course to similar courses on Iqrasity keeping in
mind the length of your course, the resources offered, and the practice
activities and assessments.
Offering your course at a discount
You may want to consider
discounting your course to drive enrollments. Iqrasity offers optional
marketing programs that will offer your course at a discounted price during
promotions. This can create a sense of urgency and get more learners to
purchase your course.
Learn more about our pricing and
promotions policy. You can opt into our promotional programs through your
instructor account.
You can also offer discounts to
your learners by creating your own coupons and referral links. Learn more about
how to create and manage coupons.
Set up automatic messages to
learners
You’ll be prompted to create
automatic messages prior to submitting your course for review. While these are
optional messages, they are a great way to engage with your learners by
welcoming them to your course and congratulate them upon completion. Here are
some tips to help you create effective messages for your learners.
Before you begin
Remember these important points
for both your welcome and congratulation messages:
Be sure to include your course
name in the messages to add some context for the learners
It’s against Iqrasity guidelines
to promote your other courses or external resources
When creating your automatic
messages, be sure not to make them too personalized. Unlike promotional and
educational announcements, learner names are not be included in the message
Welcome message
This is sent to your learners as
soon as they enroll in your course. Use this message to:
Greet the learner and express
gratitude for their enrollment
Share an interesting piece of
information about yourself to make the message more personal
Get learners excited by letting
them know what they’ll accomplish with the course
Encourage participation and let
learners know that they can ask questions on the discussion board
Congratulations message
This is sent once your learners
complete your course. Try and include the following:
Let the learners know how proud
you are of their accomplishment
Explain the next steps and
highlight the applications of course concepts
Encourage learners to dive deeper
into the subject
About automatically generated
captions
Iqrasity automatically captions
courses in English to help make course content more accessible to students
around the world. Captions can make courses easier to comprehend for non-native
speakers. Plus, they offer more clarity, reinforce learning, and make courses
accessible to hearing-impaired students.
Captions are automatically
generated using speech recognition technology. They’re generally created within
48 hours of submitting your course for review. Be sure to review the
automatically generated captions in your course videos. If your course includes
technical terms, acronyms, or names of people and places, it’s especially
important to review the captions to improve their quality.
Currently, the captioning program
is limited to generating English captions for English content only. But if you
wish, you can add auto-generated captions in other languages.
Engage with your learners
Being an instructor is about more
than just publishing a course. It’s important that you build a connection with
your learners through an online setting. Successful instructors are more than
just content creators, they spend time interacting with their learners. We
encourage you to build a base of loyal learners. Reach out to them for
feedback, respond to their questions or reviews, and interact with them to help
you improve your course.
Ways to connect with your learners
There are several ways to
communicate directly with your learners. You can create announcements and
promotional emails, send direct messages, and interact with learners in the
Q&A forum in your course.
Many instructors find it easier to
manage their communications via our mobile app. Once you download the app, open
it and tap your avatar to get to the instructor experience.
Educational announcements
Educational announcements are
meant to activate and re-engage your learners to bring them back to your course.
Use them to send updates about your course or share free resources related to
your course topic to supplement the course material. Announcements are sent by
email and also show up in your learners’ Iqrasity account message center.
You can send up to 4 announcements
per month and should only feature free resources related to your course
material (Iqrasity links are not allowed). Do not direct learners to
promotional material as that is a violation of our policy. Learn more about our
rules for educational announcements.
Here are some tips for writing
educational announcements:
Include a contest or
call-to-action and challenge learners to finish certain lectures or sections of
the course
Inspire your learners with news
from the field and keep them engaged with the subject matter
Let learners know when you’ve
updated or added content to your course, your investment in the course will
grab their attention
Promotions
Use promotional announcements to
market your new courses to your existing learners or to share coupon codes for
your existing course that people can forward onto their friends and family.
You can send promotional emails up
to twice a month for each of your courses. Promotional emails should include
links to your Iqrasity courses (external links are not allowed). Learn more
about rules for promotional announcements.
Here are some tips for writing
promotional announcements:
For promotional purposes, you may
want to send a series of emails to build up the interest. For example, to
announce the launch of a new course, send a 2-email sequence over the course of
a week to your existing Iqrasity learner list
You can even include a discount if
you’re feeling generous. But don’t forget to set a promotional deadline and
mention it clearly.
Run a seasonal sale or temporary
deal in conjunction with a holiday
Quote real learner feedback (after
asking for permission) about the courses you want to promote
Direct messages
This lets you privately
communicate with your learners or other instructors. When you send a direct message,
learners receive an in-product message. Depending on their settings, they may
also receive an email. Learn more about sending direct messages and about Iqrasity
direct message rules and guidelines.
Q&A
This is an in-product forum where
your learners registered for your course can ask questions, read your
responses, and respond to one another. You can also pin or highlight frequently
asked questions. Learn more about how to feature questions.
Best practices for subject lines
A clear and compelling subject
line can draw the attention of your students and prompt them to open and read
your messages. Follow these rules to write impactful subject lines for your
announcement and promotional emails:
Keep it short and concise
- Don’t write your subject lines in
all capital letters
- Avoid subject lines with
exclamation marks or phrases
- Give your learners a compelling
reason to open the email but avoid overused words that may trigger spam filters
like free, sale, % off. Instead, use the occasion or time of year (birthday, a
personal achievement, or a holiday)
- Consider framing subject lines as
questions to build curiosity
- Avoid using the same subject lines
multiple times. This might make your learners lose interest in your emails
- Test different subject lines
Establish your credibility with
reviews
Learners worldwide trust Iqrasity
to show them helpful reviews and ratings. Reviews and ratings help prospective
learners decide which courses and instructors are a good fit for them. As an
instructor, it’s important to gather feedback from your learners as the reviews
and ratings of your course act as “social proof” to establish the credibility
of your course.
Why it’s critical
Reviews are essential to new
courses and instructors. As a goal, aim for getting 4-10 reviews when you
launch your course. It sets a good foundation for your new course.
Feedback from your learners is
critical. Negative reviews will help you understand how to improve your course.
Improving your course will hopefully lead to positive reviews. Positive reviews
help your course gain credibility and increase the likelihood of learners
enrolling.
Request feedback and reviews
directly, early, and often so that you can learn from your learners directly.
Tips for requesting reviews and
ratings
Here are some tips on how you can
gather more feedback and review for your course:
Reach out. Request for feedback
and reviews in your course introduction video, the automatic welcome message,
via direct messages, through announcement emails, and in between lectures.
Time the request. If you are
planning to seek feedback during the course, make sure you do it within the
first 15 minutes of your course. Your learners will be prompted for their
feedback at this time and so it’s important that you make a great first impression.
Include an engagement activity to inspire and motivate your learners, then ask
for a review.
Reinstate their importance. Remind
them that their opinions matter and will help you improve the course material
and the overall learning experience for the future learners.
Ask the expert. Request a
colleague in your field to watch your course and provide feedback or leave an
honest review. Tell them to mention their own professional expertise along with
the review so learners can see that your course is up to their level.
Be honest and ensure you follow Iqrasity
review policies. Learn more about guidelines against manipulating the review
system.
Respond to reviews and ratings
Use each review you received as an
opportunity to engage with your learners and get more information. Respond to
your reviews and ratings, both negative and positive.
Here are some tips on how to best
respond:
- If you’re responding to a rating
or review, always address learners by their name and thank them for enrolling
in your course
- Ratings above 4 stars. Recognize
their effort as a learner
- Ratings below 4 stars. Acknowledge
any negative feedback and offer a positive solution such as a course update or
additional materials. For example: “Thank you (Name) for the review. Can
anything be added or changed to make the course better for you? Thanks again
for the feedback.”
- Star ratings without text. Ask the
learner for more specific information. Be friendly and remember that other
learners can see your responses. For example: “Thank you (Name). You marked X
and Y as not up to your expectations. I’d love to learn more about what I can
do to improve these parts of the course for you?”
- You can manage your student
feedbacks and reviews using the Reviews Dashboard.
Use review and feedback to your benefit
Put positive reviews to work. Use
them when marketing your course. Mention them in your emails, social media, and
in course descriptions in your course landing page.
Use feedback and negative reviews
to improve. If learners repeatedly point out that something doesn’t work for
them, consider adding content to the course or adjusting your course
description to make it more clear. Respond to the review right away to let them
know that you’re fixing things, and again when you’ve made changes. Learners love
to know they’re being heard. Make sure to inform all of your learners about any
updates in the course with an announcement.
Follow Iqrasity guidelines
We encourage you to go through our
review system guidelines to ensure that you aren’t violating any of our
policies.
You can also learn more about
course reviews by reading our FAQ.
Make the most of coupons and referrals
Whether you already have a large audience or you’re just
starting out, promoting your course can increase sales and attract new
learners. Learn how to use tools like coupons and referral links to improve
your revenue and reach.
The importance of promoting
First, no one knows your course better than you do. You know
exactly who it’s for, what your students will learn, and how it will benefit
them. This puts you in a great position to spread the word about your course,
especially when it’s recently published.
Second, the learners you bring in are generally more
engaged. On average, learners who purchase a course through an instructor
referral link watch about 30% more course content in their first week than
those brought in by Iqrasity promotions. The learner/instructor connection
really does matter.
Finally, when you use iqrasity’s promotional tools to bring
in a new learner, you’ll receive a higher revenue share, earning you 97%.
Types of promotions
There are a few different tools you can use to promote your
courses (see here for technical details and instructions). The right
combination of them will depend on your marketing strategy and how much time
you want to devote to course promotions.
A referral link lets you refer unlimited learners to a
course without influencing its selling price. If you participate in the Iqrasity
Deals Program, learners who click your referral link may or may not see a
discount, such as a special offer for new users.Referral links are a great way
to create a permanent way to drive traffic to your course (“set it and forget
it”), like on your website or professional profile.
A discount coupon lets you create a temporary promotional
price for your course. You can choose between a steep discount that lasts for a
few days, or a more moderate discount that lasts for 30 days.A steep, temporary
discount is great for running an urgency-driven promotion, like a sale you
announce via email or social media. A moderate discount is well-suited for
marketing on YouTube videos or a blog post. For coupons with expiration dates,
be sure to communicate the expiration date to your prospective learners to
motivate them to enroll while the offer is still available.
A free coupon lets you give some lucky learners free access
to your course. You can choose to offer a free coupon to unlimited people
during a short giveaway period or to offer it only to a select group but give
them longer to redeem it.Free coupons can be a good way to reward learners
(i.e. as part of an “early access” program), give gifts to friends and family,
or build some initial traction if you’re just starting out in a competitive topic.
How to include promotions in your marketing
Great marketing is about finding the people who have a
problem your course can address, helping them understand how your course will
solve their problem, and making it easy for them to enroll. This is where links
and coupons come in.
Whether you’re launching a new course or promoting an
existing one to a new audience, make sure you:
Clearly explain who will benefit from your course and what
that benefit looks like
Link to the course early in the message (whether that’s a
referral link or a coupon link)
Set expectations about any deal you’re offering, including
the price, who’s eligible, and the expiration date
How you can market your course
In addition to promoting your course with our marketing and
communication tools, be sure you market your course using external tools. This
could be leveraging your email list or website, or using social media platforms
like YouTube, Facebook, Twitter, and LinkedIn. Use your existing social and
professional networks and try to grow your influence by connecting with new
people, online and offline.
Here are more ideas on how to market your course beyond the Iqrasity
platform:
Online opportunities
Tips to maximize your blog, website, email lists, and social
media platforms:
Follow some of these tips to make the most of your blog,
website, email lists, and various social media platforms:
- Announce your course launch and offer promotional discounts
and coupon codes on all platforms, clearly and visibly. Consider adding an
image or visual element to advertise your course.
- Share your promo video or a quick preview of your course. In
the video, talk about the benefits of your course and what it has to offer.
- Add a small write-up or provide a link to another blog about
the topic of your course and include your Iqrasity referral link to help build
people’s interest and motivate them to take your course.
- Note that a well-designed website can help boost your course
sales. If you don’t have a website, you can use any of a number of free web
hosting services to create just a single sales page. It’s easy to create and
will help you capture leads and enroll learners in your course.
- On your website, include a “buy now” option. Also, since
email is a high converting channel, include an email opt-in to collect emails
so that people can join your mailing list and get future announcements and
promotions.
Create awareness for your course on online communities
Create and share short form content and your course’s promo
video on YouTube, Instagram, LinkedIn
Engage with online communities interested in your course’s
topic. Participate in forums and blogs like Quora, Reddit, or Medium. Encourage
people to connect with you if they want to learn more.
Don’t spam your link. This may actually hurt your course’s
searchability.
eBooks
If you plan on publishing an ebook related to your course
content, here are some ways how you can use your ebook to drive more traffic to
your Iqrasity course:
Promote your course within the first few pages of the ebook,
such as in the “Foreword.” If your book is available on Amazon, make sure that
those first few pages are visible to preview.
Invite your readers to join your book community and present
course discounts and coupon codes as bonus material that didn’t make it into
the book.
Use strategic keywords to increase the ranking of your ebook
in the relevant category on Amazon or on another ebook seller.
Offline opportunities
Live speaking events, both online and offline, are a great
opportunity for you to shine as a domain expert and connect more personally
with your audience. Live events — meetups, conferences, and workshops — are
also great opportunities to discover what’s trending, relevant and in-demand
with your audience.
Follow some of these tips to use such opportunities to
enroll more learners in your courses:
Distribute postcards and flyers containing information about
your course and your instructor coupon code
During the event, give a glimpse at what your course entails
to get the audience interested in enrolling in your course on the spot for a
discount
Don’t forget to include your real world experience as a
selling point when you’re doing a speaking event in your bio. This will
increase your credibility as an instructor.
Improve your course’s search results
Make your course more discoverable using SEO Keywords
It’s important to ensure that the right people are able to
find your course and ultimately, enroll in it.
Optimizing your course landing page (CLP) for search is key
to long-term success and it’s not as challenging as it sounds.
It will help you:
Get your course in front of the right students
Improve your course’s search ranking on Google and the Iqrasity
marketplace
Increase the number of people who will click through to see
your course landing page
With more people seeing your course, this may lead to an
increase in the number of learners who enroll in your course.
Here are four steps to help you determine the best keywords
to include in your course landing page. Write down your keywords in a document
or spreadsheet so that you can continue to reference them.
Keyword exercise (15–30 minutes)
Identify your audience Think about what your course is about
and who will gain the most from taking your course. Brainstorm the search terms
that these people would use in order to find your course.
Choose your main keyword Pick a keyword that you think is
the most relevant to your intended learner.
This is usually your high-level topic (i.e. Python course, Python for
Machine Learning, Wedding Photography, etc.)
Generate related keyword ideas Search for your main keywords
on Google using an SEO tool like the Keyword Surfer Chrome plugin to get a
large list of related keywords you can incorporate into your CLP. The plugin
does a great job of giving you both keyword ideas and their search volume,
which will help you understand what users are interested in learning.
Bonus keywords Use our Marketplace Insights tool to search
your topic and identify any Iqrasity-specific keywords and modifiers (complete,
beginner’s, ultimate). Jot down some of the keywords used most in Iqrasity
search.
As you perform this exercise, pay attention to the
following:
- What web pages are showing up first?
- Tip: try to find keywords where the top search results are
similar to your own course.
- How are the titles/headlines formatted?
- What keywords or modifiers are used?
- What makes you want to click through?
- How does your course compare to similar courses?
Basic requirements to set up an online course
- Logo: The institute should provide a high-quality image of their logo in a suitable size (e.g., 150px x 150px) in a standard format (e.g., JPEG, PNG). The logo should be representative of the institute and should be visually appealing.
- Institute Name: The course should display the full name of the institute in a clear and prominent manner. The institute name should be consistent with the official name of the institution and should be spelled correctly.
- Description: The course description should provide a brief overview of the institute and the course. The description should be concise and engaging, highlighting the key features of the course and the benefits of taking it.
- Instructor Information: The course should include information about the instructor(s), including their name, picture, and bio. The instructor bio should be brief but informative, highlighting their expertise and experience in the field. The picture should be clear and professional-looking.
- Course Content: The course content should be well-structured and organized, with clear learning objectives, a syllabus, and detailed lesson plans. The content should be engaging and interactive, with a variety of multimedia elements such as videos, images, and interactive quizzes.
- Assessment: The course should include various forms of assessment, such as quizzes, assignments, and exams, to test students' understanding and knowledge of the course material. The assessments should be well-designed and aligned with the learning objectives of the course.
- Support: The course should provide adequate support to students, including access to a discussion forum, FAQs, and contact information for the instructor(s) and technical support team. The support should be responsive and helpful, with prompt replies to student inquiries and technical issues.
- Accessibility: The course should be accessible to all students, regardless of their abilities or disabilities. The course content should be designed to meet the accessibility standards, such as providing closed captions for videos, alt text for images, and readable fonts and colors.
- Instructor Bio and Picture: Including an instructor bio and picture can help students feel more connected to the instructor and establish a sense of trust and credibility. The bio provides insight into the instructor's background and qualifications, while the picture humanizes the instructor and makes them more approachable. This can help students engage more with the course material and feel more comfortable asking questions and seeking help from the instructor.
- Students activities: All types of student’s activities like quizzes, workshops, assignments, tests / exams and certificates.
- Course Schedule: Basic time frame like duration, level & language.
- What a student will learn: A bullet wise up to ten features, maximum.
- Social media: All link about social media like facebook, YouTube, Instagram & etc.
- Grading scheme: Grading and weightage of each activity separately.
- Prerequisites: Limited to 300 characters & list concepts students should be familiar with and specify.
COURSE ABOUT REQUIREMENTS
Basic needs to complete a course
1.
Course about information
2.
Course content & details
3.
Course thumbnail
4.
Teacher’s profile & photo
5.
Course schedule & features
6.
Course intro video
7.
Certificate
8.
Before going to start just click on
the given link to view a course template: https://iqrasity.org/course/view.php?id=130
Course Name: xxxxxxxxxxxxxxxxxxxx
Course thumbnail: Size
should be 4.5’x3’ (inches)
Course Description:
(maximum 200 characters)
Comprehensive program designed to provide participants with the
knowledge and skills to optimize websites and improve their rankings.
Course Overview:
(maximum 2000 characters)
The SEO Techniques to Rank High on Search Engines course is a
comprehensive program designed to provide participants with the knowledge and
skills to optimize websites and improve their rankings……………………………..
What you will learn: (maximum
2000 characters)
·
In this SEO Techniques to Rank High
on Search Engines course, you will learn how to conduct thorough keyword
research to identify high-value keywords and optimize your website accordingly.
·
You will understand the principles of
on-page optimization, including optimizing meta tags, headings, and content structure.
·
……………………………………….
Pre-requisite Requirements:
(maximum 2000 characters)
To fully benefit from the SEO Techniques to Rank High on Search
Engines course, participants should have a basic understanding of website
development and familiarity with internet usage……………………………………….
Skills you'll gain:
(maximum 1000 characters)
1.
Project initiation
2.
Communication
3.
…………..
Earn a career certificate:
Add this credential to your LinkedIn profile, resume, or CV. Share
it on social media and in your performance review.
Course curriculum:
Develop a grounded understanding of the use of AI for health care
improvements as you follow your learning path through the weekly modules of
this online program.
Module 1: Machine learning
Module 2: Using patient monitoring
Module 3: Natural language
Why choose
this course?
This course delivers career-relevant, fully supported, and
expert-led online courses from the world's leading universities and
institutions
Course Content & Details
Module 1: xxxxxxxxxxxxxxxxx
1.
Understanding the importance
2.
Overview of search engine algorithms
and ranking factors
3.
Differentiating between organic and
paid
4.
Etc…………
You can add student’s activities as
per requirements of Module 1
·
Video
·
Book
·
File
·
Folder
·
Page
·
Lesson
·
Assignment
·
Lab Manuals
·
Quiz
·
Workshop
·
Interactive Live Session
Module
2: xxxxxxxxxxxxxxxxx
1.
Conducting comprehensive keyword
2.
Utilizing keyword research
3.
Understanding keyword
4.
Etc.
You can add student’s activities as
per requirements of Module 2
Module 3: xxxxxxxxxxxxxxxxx
Module 4: xxxxxxxxxxxxxxxxx
You can add more Modules as per
requirements
Enrollment Features & Schedule:
1.
Cost@ PKR/$
2.
Buy till July 20, 2023
3.
Starts July 20, 2023
4.
Timings 19 30 - 20 30 (PST)
5.
Tuesday-Thursday-Saturday
6.
On campus & online
7.
Instructor Paced
8.
Instructor Guided Live Class
Course
Features:
1.
Lectures: 10
2.
Quizzes: 10
3.
Assignments: 10
4.
Duration: 10 Weeks
5.
Skill Level: Beginner/Advanced/ Professional
6.
Language: Urdu/ English or (Urdu/ English)
7.
Final Exams: Yes
8.
Certificate: yes
About the instructor: (maximum
1000 characters)
He/ She has vast experience in digital
marketing and has worked in the Digital Marketing field for a decade. He/ She
has worked as a Digital Marketing Manager for several Organizations including
………..
Teacher’s
photo: Size
should be in 2’x2’ (inches)
Teacher’s Name: xxxxxxxxxx
NIC#:
xxxx xxxxxxxx xx
Email: xxxxx@gmail.com
Cell#: 03xx xxxxxxx
City: xxxxxxxxxx
Country: xxxxxxxxxx
Course intro video:
Keep in mind that your students will need to see and hear your
course clearly so your course must meet our audio and video quality standards.
We’ll cover how to set up your recording space and how to resolve common audio
issues in more detail at a later time.
1.
HD video quality (720p or 1080p)
2.
Landscape picture orientation (not
portrait)
3.
Quality audio that comes out of both
channels and is synced to video
Course certificate:
Certificate of course completion verifies a student has
successfully completed all course requirements, including passing all exams and
practical skills.
Size: A4
File: jpg
Value (if any): PKR 5000
Create Your New Account
Open
the given link to create your new account in iqrasity.org
https://iqrasity.org/login/signup.php
Please
share your following credential after creating new account.
Name
---------------------------
Email
----------------------------
Please complete it with yes/no.
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S#
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Description
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View a sample course: https://iqrasity.org/course/view.php?id=130
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Course Title
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Course Description
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Course Overview
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What you will learn
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Skills you'll gain
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Course Contents
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How we help you?
·
We offer a variety of resources on how to create
your course & our curriculum pages help keep you organized.
·
Our support team is available to help you
throughout the process and provide feedback on all interactive live sessions.
·
Our Instructor Support Team is here to answer
your questions and review your test video, while our support team gives you
plenty of resources to help you through the process.
·
Get the support of our team by email: support@iqrasity.org
For more details & queries
Anjum Saleem
Project Manager
iqrasity
WhatsApp#: +92 328 5067822
Email: info@iqrasity.org
.