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1. Understanding the importance
2. Overview of search engine algorithms and ranking factors
3. Differentiating between organic and paid
4. Etc.
· Conducting comprehensive keyword research to identify relevant and high-value keywords
· Utilizing keyword research tools and techniques
· Understanding keyword intent and competition analysis
· Understanding website architecture and site structure
· Optimizing website speed and performance
· Implementing mobile optimization and responsive design
· Creating high-quality, relevant, and SEO-friendly content
· Incorporating keywords naturally within content
· Optimizing content for readability and user experience
· Understanding the importance of backlinks in SEO
· Implementing effective link building strategies
· Identifying authoritative and relevant sources for link acquisition
· Optimizing websites for local search and location-based queries
· Managing online business listings and citations
· Implementing local link building and review management strategies
· Staying up-to-date with the latest SEO best practices
· Understanding the impact of algorithm updates (such as Google's algorithm updates)
· Implementing strategies to adapt to algorithm changes
· Conducting SEO audits to assess website performance and identify areas for improvement
· Developing an effective SEO strategy based on analysis and goals
· Creating an action plan for ongoing SEO maintenance and optimization