Topic outline

• How to join the Interactive Live Session?

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  Once you've entered the required information, click on the link below (visible after registration) & "Join" or "Enter" button. This will take you to the virtual meeting room. "Join Session" button will appear when session starts. 
  

• Module 1: Introduction & Fundamentals

  1.   What is Social Media Marketing?
  2.   Importance of SMM in 2025
  3.   Overview of Different Platforms (Facebook, Instagram, LinkedIn, Twitter)
  

  
  

• Module 2: Social Media Strategy & Facebook Marketing Deep Dive

  1.     What is Meta Business Suite?
  2.     How to create a business portfolio?
  3.     How to create Facebook Page & attached to business portfolio?
  

• Module 3: Social Media Advertising

  1.     About the leads objective in Meta Ads Manager

  2.     Setting up ad campaigns and Organic Campaigns

  3.     Budgeting, targeting, and tracking ad performance

• Module 4: WhatsApp Marketing & Automation

  1.     Setting Up a WhatsApp Business Profile

  2.     Using WhatsApp for Customer Support & Lead Generation

  3.     Automating Messages with Chatbots & CRM Integration

  4.     WhatsApp Broadcast Lists vs. Groups