Topic outline

• How to join the Interactive Live Session?

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  Once you've entered the required information, click on the link below (visible after registration) & "Join" or "Enter" button. This will take you to the virtual meeting room. "Join Session" button will appear when session starts. 
  

• Module 1: Introduction to YouTube Marketing

  • Understanding the Importance of YouTube Marketing
  • Overview of YouTube as a Marketing Platform
  • Setting Goals for YouTube Marketing Campaigns

  
  

• Module 2: Creating a YouTube Channel

  • Creating a YouTube Account
  • Channel Branding and Customization
  • Optimizing Channel Settings for Marketing Purposes

  
  

• Module 3: Content Strategy for YouTube

  • Identifying Target Audience and Content Needs
  • Planning Content Calendar
  • Understanding YouTube SEO for Content Discovery

  
  

• Module 4: Video Creation Basics

  • Video Shooting Techniques and Equipment
  • Video Editing Tools and Techniques
  • Creating Engaging Thumbnails and Titles

  
  

• Module 5: YouTube Analytics

  • Introduction to YouTube Analytics
  • Understanding Key Metrics and Their Importance
  • Analyzing Audience Behavior and Video Performance

  
  

• Module 6: Building a Subscriber Base

  • Strategies to Increase Subscribers
  • Engaging with Subscribers and Building Community
  • Utilizing YouTube Features to Encourage Subscriptions

  
  

• Module 7: Mid-Term Exam

• Module 8: YouTube Advertising Overview

  • Introduction to YouTube Ads
  • Types of YouTube Ads
  • Benefits and Challenges of YouTube Advertising

  
  

• Module 9: Setting Up YouTube Ads Account

  • Creating a Google Ads Account
  • Linking Google Ads with YouTube Channel
  • Budgeting and Payment Settings for Ads

  
  

• Module 10: Creating YouTube Ad Campaigns

  • Understanding Ad Campaign Objectives
  • Targeting Options for YouTube Ads
  • Ad Formats and Best Practices

  
  

• Module 11: Managing YouTube Ad Campaigns

  • Monitoring Ad Performance
  • Optimizing Ads for Better Results
  • Troubleshooting Common Issues in Ad Campaigns

  
  

• Module 12: Advanced YouTube Marketing Strategies

  • Leveraging Influencer Collaborations
  • Cross-Promotion Strategies with Other Platforms
  • Using YouTube for Lead Generation and Sales

  
  

• Module 13: Measuring Success and Future Trends

  • Key Performance Indicators for YouTube Marketing
  • Evaluating ROI of YouTube Marketing Efforts
  • Exploring Future Trends in YouTube Marketing

  
  

• Module 14: Final Exam