Course Overview
The YouTube Marketing & Ads Management course is a
comprehensive introduction to leveraging YouTube for marketing purposes,
designed to be completed over three months with 2-3 classes per week. Aimed at
beginners, this program covers the essentials of creating and optimizing a
YouTube channel, developing engaging video content, and implementing effective
marketing strategies to grow an audience. Participants will learn how to
utilize YouTube's various features, including analytics, SEO for video, and
community engagement tools. Additionally, the course provides a thorough
understanding of YouTube Ads, guiding students through the process of creating,
managing, and optimizing ad campaigns to achieve specific marketing objectives.
Through hands-on projects and real-world examples, students will gain the
skills necessary to drive brand awareness, generate leads, and increase
conversions via YouTube, preparing them for entry-level roles in digital
marketing or enhancing their own business ventures.
What you will learn
- Understanding YouTube as a marketing platform
- Overview of YouTube's user demographics and trends
- Creating and optimizing a YouTube channel for business
- Best practices for channel branding and customization
- Developing a content calendar
- Identifying content types that resonate with your
audience
- Introduction to video equipment and software
- Tips for filming and editing engaging videos
- ·Keyword research for YouTube
- ·Optimizing video titles, descriptions, and tags for
search
- Techniques for increasing subscribers and views
- Engaging with your audience through comments and
community posts
- Overview of YouTube's monetization policies and
requirements
- Diversifying income streams through ads, sponsorships,
and merchandise
- Understanding YouTube Analytics to track performance
- Using data to refine content strategy and improve
engagement
- Introduction to YouTube Ads (TrueView, pre-roll,
bumper ads, etc.)
- Creating and managing ad campaigns through Google Ads
- Analyzing ad campaign metrics
- Adjusting strategies based on performance data
- Understanding YouTube's community guidelines and ad
policies
- Ensuring compliance to avoid strikes and bans
- Analyzing successful YouTube marketing campaigns
- Applying learned strategies to your own YouTube
marketing efforts
Job Opportunities
- YouTube Channel Manager
- Digital Marketing Specialist
- Content Creator
- Social Media Manager
- Advertising Manager
- Video Marketing Consultant
- Freelance YouTube Marketer
- YouTube Analytics Specialist
- Influencer Marketing Coordinator
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share
it on social media and in your performance review.
Why choose
this course?
This course delivers career-relevant, fully supported, and
expert-led online courses from the world's leading universities and
institutions