Topic outline

• How to join the Interactive Live Session?

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  Once you've entered the required information, click on the link below (visible after registration) & "Join" or "Enter" button. This will take you to the virtual meeting room. "Join Session" button will appear when session starts. 
  

• Module 1: Introduction to WhatsApp Marketing

  • Understanding the basics of WhatsApp Marketing
  • Exploring the potential of WhatsApp for business
  • Ethics and regulations in WhatsApp Marketing
  • Lab work, assignment & quiz

  
  

• Module 2: Setting Up WhatsApp Business Account

  • Creating a WhatsApp Business Account
  • Configuring business settings and profile
  • Understanding the messaging tools and features
  • Lab work, assignment & quiz

  
  

• Module 3: Building Your WhatsApp Audience

  • Strategies for growing your WhatsApp contact list
  • Creating engaging content for your audience
  • Managing opt-ins and permissions effectively
  • Lab work, assignment & quiz

  
  

• Module 4: Crafting Effective WhatsApp Messages

  • Understanding the anatomy of a successful WhatsApp message
  • Writing compelling copy for WhatsApp Marketing
  • Using multimedia (images, videos, GIFs) in WhatsApp messages
  • Lab work, assignment & quiz

  
  

• Module 5: Leveraging WhatsApp Groups

  • Creating and managing WhatsApp groups for marketing
  • Engaging group members and fostering community
  • Best practices for promoting within WhatsApp groups
  • Lab work, assignment & quiz

  
  

• Module 6: WhatsApp Broadcasts & Automation

  • Utilizing WhatsApp Broadcast Lists for mass messaging
  • Introduction to automation tools for WhatsApp Marketing
  • Designing automated workflows and sequences
  • Lab work, assignment & quiz

  
  

• Module 7: Mid Term Exam

• Module 8: Personalization and Targeting

  •  Importance of personalization in WhatsApp Marketing
  • Segmenting your audience for targeted messaging
  • Dynamic content and personalized offers
  • Lab work, assignment & quiz

  
  

• Module 9: Analyzing WhatsApp Marketing Metrics

  • Key metrics to track in WhatsApp Marketing
  • Using WhatsApp Business API for advanced analytics
  • Interpreting data and optimizing your strategy
  • Lab work, assignment & quiz

  
  

• Module 10: Integrating WhatsApp with other Marketing Channels

  • Cross-promotion strategies with other social media platforms
  • Incorporating WhatsApp into your email marketing campaigns
  • Integrating WhatsApp with your website and landing pages
  • Lab work, assignment & quiz

  
  

• Module 11: Advanced WhatsApp Marketing Techniques

  • Running contests, giveaways, and promotions on WhatsApp
  • Implementing referral programs and viral marketing tactics
  • Exploring chatbots and AI in WhatsApp Marketing
  • Lab work, assignment & quiz

  
  

• Module 12: Compliance and Legal Considerations

  • Understanding GDPR and other data protection laws
  • Ensuring compliance with WhatsApp's policies and guidelines
  • Handling customer inquiries and complaints professionally
  • Lab work, assignment & quiz

  
  

• Module 13: Strategy Development and Final Project

  • Crafting a comprehensive WhatsApp Marketing strategy
  • Developing a final project incorporating course learnings
  • Presenting final projects and course wrap-up
  • Lab work, assignment & quiz

  
  

• Module 14: Final Exam