
18-week course is designed for beginners and aspiring digital marketers to learn how to grow businesses and brands online using cutting-edge digital marketing strategies. You'll explore SEO, email marketing, content creation, influencer outreach, and advanced social media marketing using platforms like Facebook, Instagram, and WhatsApp (Meta Ads). With weekly recorded lectures, live sessions, hands-on assignments, quizzes, and a final project, learners will build a strong portfolio and practical skills to succeed as freelance digital marketers, business owners, or agency professionals.
What you will learn
- Foundations of digital marketing and its tools
- Social media strategy for brand growth
- Facebook & Instagram Ads (Meta Business Suite)
- Setting up ad campaigns with custom audiences
- Content creation and optimization
- SEO basics and keyword planning
- Email marketing and automation tools
- Analytics, reporting, and performance tracking
Skills you'll gain
- Strategic campaign planning
- Social media content design
- Meta Ads creation and optimization
- Target audience segmentation
- SEO and keyword research
- Email and influencer marketing
- Data analysis and campaign reporting
Pre-requisite
No previous experience is required—just basic internet skills and a strong interest in online marketing.
Certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review. It is a proof for an employer, school, or other institution that you have successfully completed an online course.
Career Paths after Completing This Course
- Digital Marketing Specialist – Run and optimize campaigns across platforms
- Meta Ads Expert – Create and manage high-performing Facebook/Instagram ads
- Social Media Manager – Build brand presence and engagement across channels
- Performance Marketing Manager – Drive conversions and ROI
- Freelancer / Consultant – Offer digital marketing services to businesses
- Content Creator / Strategist – Plan and produce engaging online content
- Email Marketing Specialist – Design automated email campaigns and funnels
Ideal for careers in e-commerce, startups, education, fashion, and tech industries.
- Teacher: Sadia Zeeshan