Section outline

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    1. 1.       Understanding the importance

      2.       Overview of search engine algorithms and ranking factors

      3.       Differentiating between organic and paid

      4.       Etc.


  • ·         Conducting comprehensive keyword research to identify relevant and high-value keywords

    ·         Utilizing keyword research tools and techniques

    ·         Understanding keyword intent and competition analysis


    Not available unless: The activity (Missing activity) is marked complete
    • ·         Optimizing meta tags (title tags, meta descriptions) for improved click-through rates
    • ·         Structuring content with appropriate headings and subheadings
    • ·         Optimizing URL structures, images, and internal linking


  • ·         Understanding website architecture and site structure

    ·         Optimizing website speed and performance

    ·         Implementing mobile optimization and responsive design


  • ·         Creating high-quality, relevant, and SEO-friendly content

    ·         Incorporating keywords naturally within content

    ·         Optimizing content for readability and user experience


  • ·         Understanding the importance of backlinks in SEO

    ·         Implementing effective link building strategies

    ·         Identifying authoritative and relevant sources for link acquisition


  • ·         Optimizing websites for local search and location-based queries

    ·         Managing online business listings and citations

    ·         Implementing local link building and review management strategies


  • ·         Staying up-to-date with the latest SEO best practices

    ·         Understanding the impact of algorithm updates (such as Google's algorithm updates)

    ·         Implementing strategies to adapt to algorithm changes


  • ·         Conducting SEO audits to assess website performance and identify areas for improvement

    ·         Developing an effective SEO strategy based on analysis and goals

    ·         Creating an action plan for ongoing SEO maintenance and optimization