The Metropolitan University Karachi
This innovative course is designed to help professionals, entrepreneurs, and marketers master the
art of brand building using Generative AI tools. From developing a brand identity and
positioning strategy to creating visual designs, voice, and campaigns, participants will learn how
to integrate AI into every stage of brand development. Delivered in a hybrid format with short
pre-recorded lessons, live workshops, assignments, and quizzes, this course ensures learners
walk away with a complete AI-powered brand kit ready to implement.
What you will learn
Fundamentals of branding in the digital & AI era
Introduction to Generative AI and prompt engineering basics
Using AI for competitor analysis and customer persona development
Crafting brand positioning, mission, and value statements with AI
Designing brand logos, color palettes, typography, and mood boards using AI tools
Defining and personalizing brand voice across platforms
Creating storytelling-based campaigns and ad creatives with AI
Social media strategy, content calendars, and performance tracking using AIFuture trends: AI influencers, personalization, and brand automationSkills you'll gain
Ability to develop a complete brand strategy with AI
Expertise in AI-assisted design, copywriting, and storytelling
Practical knowledge of popular AI tools for branding (ChatGPT, MidJourney, Canva AI,
etc.)
Strong marketing campaign planning & execution skills
Understanding of how to measure and grow brand performance with AI analytics
Competitive advantage in the market with modern, AI-powered branding skills
Pre-requisite No technical or AI background requiredSuitable for entrepreneurs, marketers, content creators, designers, and brand managersCertificate
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Career Paths after Completing This Course
Brand Manager / Brand Strategist
Marketing Manager / Digital Marketer
Creative Director or Designer using AI tools
Content Creator / Influencer Consultant
AI-Powered Business Growth Consultant
Entrepreneur scaling business brands with AI
