Topic outline

• How to join the Interactive Live Session?

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  Once you've entered the required information, click on the link below (visible after registration) & "Join" or "Enter" button. This will take you to the virtual meeting room. "Join Session" button will appear when session starts. 
  

• Module 1: Introduction to TikTok Marketing

  • Understanding TikTok: History, demographics, and user behavior
  • Importance of TikTok for marketing and advertising
  • Overview of TikTok features for businesses

  
  

• Module 2: Setting Up Your TikTok Account

  • Creating a TikTok account for business
  • Optimizing your profile for branding and visibility
  • Understanding TikTok's algorithm and how it affects content visibility

  
  

• Module 3: Content Creation Strategies

  • Types of content that perform well on TikTok
  • Planning and brainstorming content ideas
  • Shooting and editing TikTok videos using the app's features

  
  

• Module 4: Leveraging TikTok Trends

  • Identifying and participating in trending challenges and hashtags
  • Strategies for incorporating trends into your brand's content
  • Maintaining authenticity while following trends

  
  

• Module 5: Building a TikTok Community

  • Engaging with your audience: comments, duets, and collaborations
  • Growing your follower base organically
  • Analyzing TikTok Analytics to understand audience insights

  
  

• Module 6: TikTok Advertising Basics

  • Introduction to TikTok Ads Manager
  • Types of TikTok ads: In-feed ads, branded hashtags, and branded effects
  • Setting up and targeting TikTok ad campaigns

  
  

• Module 7: Mid Term Exam

• Module 8: Creating Compelling TikTok Ads

  • Designing effective ad creatives for TikTok
  • Writing engaging ad copy for different ad formats
  • Best practices for maximizing ad performance and ROI

  
  

• Module 9: Measuring TikTok Ad Performance

  • Understanding TikTok ad metrics and analytics
  • Interpreting campaign performance data
  • Iterating and optimizing ad campaigns based on performance insights

  
  

• Module 10: Influencer Marketing on TikTok

  • Identifying and collaborating with TikTok influencers
  • Negotiating partnerships and contracts with influencers
  • Measuring the effectiveness of influencer marketing campaigns

  
  

• Module 11: TikTok Marketing Case Studies

  • Analyzing successful TikTok marketing campaigns
  • Learning from real-world examples and case studies
  • Applying insights to your own TikTok marketing strategy

  
  

• Module 12: TikTok Marketing Strategy Development

  • Creating a comprehensive TikTok marketing strategy
  • Setting SMART goals for TikTok marketing campaigns
  • Developing content calendars and campaign timelines

  
  

• Module 13: Final Project & Certification

  • Implementing your TikTok marketing strategy
  • Tracking and measuring the results of your campaign
  • Presenting your final project and receiving course certification

  
  

• Module 14: Final Exam