A digital marketing course teaches strategies for promoting products or services online using channels like search engines, social media, email, and content marketing. It covers key tools such as SEO, Google Ads, analytics, and campaign planning. The course aims to build skills in attracting, engaging, and converting digital audiences.
What you will learn
· Fundamentals of digital marketing and online consumer behavior
· Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
· Social media marketing (Facebook, Instagram, LinkedIn, etc.)
· Email marketing and automation tools
· Google Ads and paid advertising strategies
· Content creation and content marketing techniques
· Web analytics (Google Analytics, traffic analysis, ROI tracking)
· Influencer and affiliate marketing basics
· Building and managing digital campaigns
· Conversion rate optimization and lead generation
Skills you'll gain
· Keyword research and SEO optimization
· Running and managing paid ad campaigns (Google Ads, Meta Ads)
· Creating engaging content for various platforms
· Social media strategy and audience targeting
· Email campaign design and automation
· Analyzing data with tools like Google Analytics
· Conversion funnel design and optimization
· Basic graphic design for digital creatives
· CRM and lead nurturing skills
· Strategic thinking for multi-channel campaigns
Pre-requisite
· Basic computer and internet navigation skills
· Familiarity with social media platforms
· Good understanding of English (for reading and writing content)
· No prior marketing experience required (ideal for beginners)
Certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review. It is a proof for an employer, school, or other institution that you have successfully completed an online course.
Career Paths after Completing This Course
· Digital Marketing Executive / Specialist
· SEO/SEM Analyst
· Social Media Manager
· Content Marketer or Copywriter
· Email Marketing Specialist
· PPC (Pay-Per-Click) Expert
· Digital Ads Manager (Google/Facebook Ads)
· Marketing Automation Specialist
· Influencer Marketing Coordinator
· Freelance Digital Marketer or Consultant
- Teacher: Syed Quraib Ali Gillani