Topic outline

• How to join the Interactive Live Session?

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  Once you've entered the required information, click on the link below (visible after registration) & "Join" or "Enter" button. This will take you to the virtual meeting room. "Join Session" button will appear when session starts. 
  

• Module 1: Introduction to Digital & Social Media Marketing

  • Introduction to digital marketing
  • Understanding the importance of digital marketing in today's business landscape
  • Overview of social media platforms
  • ·Basics of social media marketing

  
  

• Module 2: Website Basics & Content Creation

  • Understanding the importance of a website in digital marketing
  • Website basics: Domain, hosting, and CMS platforms
  • Introduction to content creation for websites and social media
  • Basics of SEO (Search Engine Optimization)

  
  

• Module 3: Social Media Platforms (Part 1)

  • In-depth study of major social media platforms: Facebook and Instagram
  • Setting up business profiles/pages on Facebook and Instagram
  • Understanding algorithms and best practices for engagement

  
  

• Module 4: Social Media Platforms (Part 2)

  • In-depth study of major social media platforms: Twitter and LinkedIn
  • Setting up business profiles/pages on Twitter and LinkedIn
  • Understanding the unique features and audience demographics of each platform

  
  

• Module 5: Content Marketing

  • Understanding the importance of content marketing in digital marketing strategy
  • Types of content: blog posts, videos, infographics, etc.
  • Creating a content calendar
  • Basics of storytelling in content marketing

  
  

• Module 6: Email Marketing

  • Introduction to email marketing
  • Building an email list and segmentation
  • Crafting effective email campaigns
  • Understanding email analytics and optimization

  
  

• Module 7: Mid-Term Exam

• Module 8: Pay-Per-Click (PPC) Advertising

  • Introduction to PPC advertising
  • Understanding Google Ads and Facebook Ads platforms
  • Setting up ad campaigns
  • Budgeting and bidding strategies

  
  

• Module 9: Search Engine Optimization (SEO)

  • Advanced SEO techniques
  • On-page and off-page optimization
  • Keyword research and analysis
  • Monitoring and improving search engine rankings

  
  

• Module 10: Social Media Advertising

  • Advanced techniques for advertising on social media platforms
  • Creating effective ad creatives
  • Targeting options and audience segmentation
  • Analyzing and optimizing social media ad campaigns

  
  

• Module 11: Analytics and Data-driven Marketing

  • Introduction to marketing analytics
  • Understanding key metrics and KPIs
  • Tools for tracking and analyzing digital marketing performance
  • Using data to make informed marketing decisions

  
  

• Module 12: Influencer Marketing and Partnerships

  • Introduction to influencer marketing
  • Identifying and partnering with influencers
  • Negotiating and managing influencer partnerships
  • Measuring the ROI of influencer marketing campaigns

  
  

• Module 13: Strategy Development and Final Project

  • Developing a comprehensive digital marketing strategy
  • Creating a marketing plan and budget
  • Final project: Developing a digital marketing campaign for a hypothetical business
  • Presentation of final projects and feedback

  
  

• Module 14: Final Exam